Summary
Skills
Overview
Work History
Education
Markets
Languages
Work Availability
Accomplishments
Interests
Software
OperationsManager
Claudia Arteaga

Claudia Arteaga

Senior ABM Marketing Manager
New York City,USA

Summary

Highly organized Senior Marketing Manager with extensive expertise in developing and implementing forward-thinking ABM marketing strategies (1:1, 1:Few, 1:Many). Recognized for driving substantial pipeline growth in highly competitive markets, using data-driven insights to achieve outstanding results. A goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares, and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 20+ years of progressive experience and take on a challenging position with the opportunity to make a lasting impact on company and customer success.

Skills

  • B2B SaaS Demand Generation
  • ABM Marketing
  • Field Marketing
  • Digital Marketing
  • Performance Analysis
  • SEO Optimization
  • Project Management
  • Sales Enablement
  • Marketing Automation
  • Pipe-to-Spend Optimization
  • Market Analysis
  • Customer Acquisition
  • CRM
  • Strategic Planning
  • Competitor Analysis
  • Web Analytics
  • Vendor Relations
  • Data Analytics
  • KPI Tracking
  • Marketing campaign development
  • Partnership Development
  • Campaign Management
  • Social Media Platforms
  • Budgeting and Allocation 
  • Customer Segmentation
  • Corporate Communications
  • Marketing campaigns
  • Multitasking Abilities
  • Analytical Skills
  • Teamwork and Collaboration
  • Campaign Planning
  • Social Media Campaigns
  • Professionalism
  • Market Research
  • Content Curation
  • Time Management
  • Problem-Solving
  • Attention to Detail
  • Adaptability and Flexibility
  • Self Motivation
  • Team Collaboration
  • Strategic Marketing
  • Continuous Improvement

Overview

22
22
years of professional experience

Work History

ABM Marketing Manager - EMEA

Scandit
10.2021 - 06.2023
  • Designed and implemented account-based marketing strategies aligned with business objectives, boosting the sales pipeline by 128% while improving touchpoint effectiveness and ROI.
  • Optimized website content for improved search engine rankings and increased web traffic.
  • Identified and prioritized high-value target accounts through data analysis and market research working closely with sales, product, and customer success teams to develop tailored marketing tactics and curated personalized content for target accounts.
  • Leveraged marketing automation and CRM tools to streamline processes and improve targeting and nurturing of key accounts.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
  • Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
  • Managed budget, allocating funds strategically towards high-impact initiatives that supported overall business goals while ensuring cost-effective spending.

SAP CX Senior Digital Marketing Manager - Southern Europe and Francophone Africa

SAP
03.2019 - 09.2021
  • Developed digital marketing strategies, boosting sales pipeline by 40% through SEO, SEM, and PPC.
  • Measured key metrics like website traffic, audience engagement, and bounce rate, to optimize marketing spend, resulting in substantial ROI improvement and more efficient resource allocation.
  • Boosted brand awareness through the creation of engaging social media campaigns.
  • Orchestrated content localization efforts, enhancing cultural relevance and engagement within key target accounts across diverse markets.
  • Developed and executed A/B testing strategies to optimize campaign performance.

SAP CX Senior Field Marketing Manager - Spain and Portugal

SAP
03.2017 - 02.2019
  • Pioneered data-driven and cross-channel marketing strategies for key accounts, leading to an increase of 30% pipeline.
  • Optimized budget allocation and ROI tracking, ensuring financial efficiency and delivering measurable results in regional markets.
  • Generated high-quality leads for sales conversion by creating informative webinars showcasing products'' features and benefits.
  • Strengthened relationships with key industry influencers, securing valuable partnerships.
  • Forged strategic partnerships with local vendors, strengthening supply chain resilience and operational effectiveness.

Demand Generation and Corporate Communications Consultant

Self-employed
11.2013 - 02.2017
  • Conducted market analysis to support business growth in the US, Spain and Russia.
  • Propelled partnerships with educational institutions to drive enrollment growth and broaden market reach.
  • Designed communication strategies enhancing stakeholder engagement and consistent messaging.
  • Expanded client base through the creation of compelling proposals that showcased unique offerings and expertise in the field of communications consulting.
  • Increased client satisfaction with customized content solutions tailored to their specific needs and objectives.

Head of Communications

Embassy of Peru in Spain
01.2008 - 10.2013
  • Led strategic communications for the Embassy, overseeing legislative tracking and crisis response.
  • Pioneered digital diplomacy initiatives, leveraging social media to amplify the Embassy's message.
  • Conducted market research to identify emerging trends, informing communication strategy adjustments.
  • Launched successful social media campaigns that drove follower growth and improved brand awareness online.
  • Cultivated strong relationships with media outlets and influencers, increasing positive press coverage.

Political and Public Affairs Adviser

Embassy of Peru in Spain
06.2001 - 12.2007
  • Analyzed political trends and public opinion, shaping policy briefs to address emerging issues
  • Monitored media coverage and regulatory changes, anticipating challenges and opportunities
  • Drafted comprehensive policy briefs, influencing legislative developments and public perception.

Education

MA in PR and Political Affairs -

Universidad Complutense de Madrid

Postgraduate Theology Studies -

Icade

BA in Communications -

Universidad de Lima

Markets

DACH, France, Italy, Spain, Portugal, Francophone Africa.

Languages

English
Native or Bilingual
Spanish
Native or Bilingual
French
Professional Working

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments

  • Best Marketing Collaboration 2023 – H1. Scandit (Regional Sales Award)
  • Top Pipeline Performer 2022. Scandit (Marketing Leadership Award)
  • Best Marketing Collaboration 2022. Scandit (EMEA Sales Award)
  • Best Marketing Collaboration 2021. Scandit (Global Sales Award)

Interests

Economics

Value Investing

Industry-focus Technology

Philosophy

Software

Salesforce

HighSpot

Asana

ClickUp

Google Workspace

Microsoft Workspace

Marketo

Canva

Terminus

Outreach

Sales Navigator

Wolfram Alpha

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe Acrobat

Microsoft Designer

LinkedIn Campaign Manager

Smartling

LinkedIn Sales Navigator

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Claudia ArteagaSenior ABM Marketing Manager