Claudia Sanchez
Chicago,IL
Summary
Dynamic Brand Manager with a proven track record at Dell Technologies, enhancing brand revenue by $5M through strategic marketing and sales initiatives. Expert in Power BI and adept at performance monitoring, I exceed sales targets by leveraging analytical insights and fostering team excellence. Skilled in event coordination and marketing communications, I drive brand engagement and performance.
Overview
7
7
years of professional experience
Work History
Brand Manager
Dell Technologies
06.2022 - Current
- Grew Dell sales team's brand revenue from $20M in FY23 to $25M in FY24 via strategic actions.
- Direct all brand marketing activities, including sales incentives, training, promotional events, and giveaways, for 350 sales reps.
- Oversee substantial quarterly budgets for multiple brand partners.
- Develop comprehensive training materials and incentive programs to support brand engagement, ensuring alignment with strategic objectives, timelines, and budgets.
- Utilize Power BI for brand performance analysis, uncovering potential sales strategy improvements.
Marketing Event Supervisor
ESPN Chicago
10.2024 - 12.2024
- Directed the setup and takedown of promotional events, ensuring efficient execution and adherence to logistical plans.
- Leveraged partnerships with local entities and fans to boost brand visibility and community engagement.
- Displayed strong alignment with ESPN Chicago's principles while acting as a brand ambassador.
Account Manager
Dell Technologies
01.2020 - 06.2022
- Generated more than $8M in revenue by managing a portfolio of 100+ clients.
- Maintained a track record of exceeding sales targets with an average quota fulfillment of 110%.
- Renewed existing accounts by building relationships with clients.
- Coached and mentored sales team members, enhancing overall performance and refining sales techniques.
Student Athlete Recruiter (Football)
University of Tennessee
08.2017 - 12.2019
- Served as a brand ambassador for the University of Tennessee, engaging prospective student-athletes and their families to highlight the benefits of the football program.
- Coordinated meetings to enhance communication between coaches and recruits, emphasizing program values and opportunities.
Education
MBA - Marketing Concentration
Baylor University
05.2025
Bachelors in Business Administration - Marketing + Entrepreneurship
University of Tennessee-Knoxville
Skills
- Canva
- Adobe Express
- PowerBI
- Excel
- SharePoint
- SalesForce
- Budget management
- Brand-building strategies
- Performance monitoring
- Event coordination
- Marketing communications
Affiliations
Member, American Marketing Association (AMA), 2023 – Present
Languages
Spanish
Native/ Bilingual
Timeline
Marketing Event Supervisor
ESPN Chicago
10.2024 - 12.2024
Brand Manager
Dell Technologies
06.2022 - Current
Account Manager
Dell Technologies
01.2020 - 06.2022
Student Athlete Recruiter (Football)
University of Tennessee
08.2017 - 12.2019
MBA - Marketing Concentration
Baylor University
Bachelors in Business Administration - Marketing + Entrepreneurship
University of Tennessee-Knoxville
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