Summary
Overview
Work History
Education
Skills
Websites
Personality
Certification
Timeline
Generic

Clay Harmon

Oceanside,CA

Summary

Highly motivated individual who can effectively manage time and stay organized. Successful at managing multiple priorities and an excellent collaborator who thrives in diverse team environments and is adaptable. Passionate about learning and is a voracious reader and fitness enthusiast.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Inbound & Marketing Operations Manager

Boostability
08.2020 - 07.2024
  • Managed relationships with several inbound marketing channels and marketing spends involved
  • Managed lead flow across multiple platforms including Salesforce, Hubspot, Pardot, Unbounce, Intercom, Zapier, Wordpress, Google Tag Manager, and social media sites
  • Implemented CRM systems for better management of customer data and enhanced targeting capabilities.
  • Built automations that focus on vertical-based marketing, customer lifecycles, and account-focused campaigns
  • Utilized reporting and analytics in Salesforce and Hubspot to improve campaign performance
  • Mentored junior team members, fostering professional development and enhancing overall team performance.
  • Developed data-driven strategies to boost lead generation and conversion rates.
  • Created automated drip campaigns for warm leads and nurture campaigns for cold leads
  • Utilized analytics to establish KPIs and performed A/B testing improve performance
  • Proficient at copy and content writing for B2B marketing
  • Wrote emails and proofed case studies for sales team and designed newsletters for Boostability and its sister company.
  • Streamlined marketing processes for improved efficiency and cost savings.
  • Increased brand awareness by developing and executing targeted marketing campaigns.
  • Established strong relationships with key industry influencers, amplifying brand reach through strategic partnerships.

Marketing Specialist/Project Manager

Aplos Software, LLC.
03.2017 - 07.2020
  • Project manager for all email campaigns; spearheaded email strategy, drafted copy, and built campaigns in Hubspot and Campaign Monitor
  • Increased brand awareness by developing and implementing targeted marketing campaigns.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Executed multichannel marketing strategies and analyzed performance of emails, paid ads, content, and website
  • Maintained 20% increase to lead generation compared to previous year despite COVID-19
  • Project managed department and helped with writing educational content, email copy, case studies, video scripts, webinars, as well as optimizing landing pages and articles for SEO.

Professional Author

Self Employed Writer
01.2012 - Current
  • Novelist; published an epic fantasy novel with Rebellion Publishing (distributed by Simon & Schuster) in 2022, sequel release summer 2024
  • Wrote emails, copy, sales collateral, and performed technical writing for National Dispatching, a nationwide procurement company for the construction industry
  • Created all content found on their website
  • Mentored developing fiction writers through a mentorship program called Pitch Wars.

Education

Bachelor of Science - Marketing

California State University, Fresno
Fresno, CA
12.2016

Skills

  • Marketing Ops
  • Analytics
  • Email Marketing
  • Copy Writing
  • Content Writing
  • Project Management
  • Photoshop
  • Microsoft Office
  • Pardot
  • Hubspot
  • Zapier
  • Unbounce
  • Salesforce
  • Google Analytics
  • More

Personality

I’m a self-starter who excels at time management and organization, as well as an excellent collaborator who can fit in any team environment. I’m a voracious reader, writer, and fitness enthusiast.

Certification

Hubspot Marketing Hub Certified

Hubspot Sales Hub Certified

Hubspot Inbound Sales Certified

Timeline

Inbound & Marketing Operations Manager

Boostability
08.2020 - 07.2024

Marketing Specialist/Project Manager

Aplos Software, LLC.
03.2017 - 07.2020

Professional Author

Self Employed Writer
01.2012 - Current

Bachelor of Science - Marketing

California State University, Fresno

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Clay Harmon