Clayton Smith
Topeka
Summary
Results-driven video producer specializing in YouTube marketing and financial advisor campaigns. Expertise in creating compelling content, analyzing data, and collaborating cross-functionally to optimize marketing efforts and enhance brand visibility.
Overview
7
7
years of professional experience
Work History
Level One CrossFit Coach
Sunflower Strength and Conditioning
08.2020 - Current
- Built a loyal community by delivering engaging group sessions and motivating members toward personal fitness goals.
- Developed communication and leadership skills transferable to client engagement, team management, and marketing.
Video Producer & Digital Marketing
Advisors Excel
Topeka
01.2019 - Current
- Produced and directed The Business of Advice Podcast, Podcast started by our Founder Cody Foster.
- Designed YouTube marketing strategies, growing subscriber base and optimizing content for engagement and lead generation.
- Developed digital marketing outlines and campaigns tailored for financial advisors, integrating video, social media, and email marketing.
- Collaborated with marketing teams to align video production with social media campaigns, websites, and SEO-driven initiatives.
- Oversaw budgets, timelines, and creative resources to deliver high-quality, on-brand content across multiple digital platforms.
- Applied analytics and insights from Google Ads, YouTube Studio, and social media tools to refine campaign performance.
- I’ve created comprehensive marketing outlines that serve as roadmaps for campaigns, ensuring consistency and efficiency across video, email, and social channels. These strategies helped streamline advisor marketing efforts while aligning creative work with measurable goals.
Education
Bachelors of Arts and Science - Mass Communications
Kansas State University
Manhattan, KS05.2018
Skills
- YouTube Marketing & Content Strategy
- Social Media Marketing & Analytics
- Financial Advisor Marketing Campaigns
- Digital Marketing Strategy & Outlines
- Video Production & Storytelling for Marketing
- Google Ads management
- Video Editing
Timeline
Level One CrossFit Coach
Sunflower Strength and Conditioning
08.2020 - Current
Video Producer & Digital Marketing
Advisors Excel
01.2019 - Current
Bachelors of Arts and Science - Mass Communications
Kansas State University
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