Coby O’Brien
Jacksonville,FL
Summary
Social media professional with proven track record of developing and executing effective social media strategies. Known for collaborative approach and consistent focus on achieving results, adapting to changing priorities with ease. Key skills include content creation, audience engagement, and strategic planning.
Overview
4
4
years of professional experience
Work History
Social Media Coordinator
Zawyer Sports & Entertainment
Jacksonville, FL
01.2026 - Current
- Create and coordinate engaging social media content across all major platforms for the Jacksonville Icemen, Jacksonville Waves, Savannah Steel, Greensboro Groove, Charlotte Crown, Mobile Pro Hockey, and Augusta Pro Hockey
- Execute sponsored social media content for all listed teams
- Manage official websites for the Jacksonville Waves, Savannah Steel, Greensboro Groove, and Charlotte Crown
- Coordinate with local influencers to produce collaborative content for all listed teams
- Track and analyze social media statistics and performance metrics for all listed teams to inform content strategy and drive engagement
Social Media Graduate Associate
Orlando Magic
08.2024 - 06.2025
- Create engaging posts and content for the team’s Snapchat and Instagram stories, enhancing brand presence
- Edit various visual assets, including score graphics, stat graphics, and YouTube thumbnails
- Capture unique game footage for enriched social media coverage
- Attend @Magic.Community events to photograph and film engaging moments
- Produce entertaining and sponsorship-compliant video content for the Magic fanbase
- Write compelling social media copy that reflects the team's voice
- Organize photos and videos for streamlined future creative use on platforms such as Greenfly and Sprout Social
Social Media Coordinator
Major League Baseball
01.2023 - 11.2023
- Maintained social media presence across all major platforms (Twitter, Facebook, Instagram & YouTube)
- Edited game footage into easily digestible pieces of content
- Wrote engaging social media copy
- Posted videos, images, and stories to promote MLB’s brand
- Followed trends and create content around interesting statistics and storylines
Internship - Production Intern
Delaware Bluecoats
11.2022 - 01.2023
- Piloted video board for an ESPN plus broadcast
- Operated camera for television broadcast
- Coordinated personnel during live broadcast
- Controlled audio board for talent
- Queued talent when replays are live on broadcast
- Communicated and coordinated with NBA officials in a timely manner for scheduled commercial breaks
- Arranged on the spot post-game interviews with players on the Delaware Bluecoats roster
Internship
15M Media
04.2022 - 01.2023
- Created social content that was shared by @NFLonFOX
- Social media administrator for the twitter account SharpFBAnalysis (29.1k Followers)
- Administrator for the Sharp Football Analysis Facebook page and Instagram
- Administrator for Delco Steaks Instagram and Facebook
- Summarized site content into tweets to provide site traffic
- Reviewed twitter analytics and recognize trends
Education
Sports Communication and Media - Radio, TV, & Film Production and Sports Public Relations and Advertising
Rowan University
12-2023
Skills
- Content marketing
- Content development
- Social media marketing
- Content curation
- Brand promotion
- Social media management
- Social content planning
- Client engagement
- Video editing
- Cross-platform promotion
- Marketing strategy
- Social listening
Timeline
Social Media Coordinator
Zawyer Sports & Entertainment
01.2026 - Current
Social Media Graduate Associate
Orlando Magic
08.2024 - 06.2025
Social Media Coordinator
Major League Baseball
01.2023 - 11.2023
Internship - Production Intern
Delaware Bluecoats
11.2022 - 01.2023
Internship
15M Media
04.2022 - 01.2023
Sports Communication and Media - Radio, TV, & Film Production and Sports Public Relations and Advertising
Rowan University