Cody Clendenen
Delta,UT
Summary
Creative Social Media Manager with proven record of success in building brand awareness, increasing followers and partnering with top influencers through cohesive digital strategy.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Digital Marketing Coordinator
To Write Love on Her Arms
06.2024 - Current
- Executed the scheduling across all platforms with a monthly reach totaling over 2 million.
- Developed and implemented digital marketing campaigns to increase brand awareness and drive website traffic.
- Created content for company blog, social media channels, email newsletters, and other online platforms.
- Monitored analytics to track success of campaigns and identify areas for improvement.
- Designed social media campaigns for a variety of audiences and organization needs.
- Ensured all creative and copy outputs are aligned with brand guidelines
- Identified new trends and opportunities for incorporating them into campaigns.
- Filmed and edited daily short form content for multiple social channels.
Digital Content Contractor
To Write Love on Her Arms
05.2022 - 06.2023
- Worked directly with Merchandising + Creative Coordinator to help create original content for brand programs, merch, and campaigns
- Produced strategies on how to create and cultivate community amongst Content Creators, platform users, and brand supporters on Facebook, Twitter, TikTok, and Instagram
- Produced daily video content for various platforms that align with brand mission and online voice
- Researched trending and relevant audio clips, effects, and concepts on TikTok and Instagram
- Developed and executed a new successful content series on TikTok and Reels, resulting in over 4 million views within 9 months.
Education
Master of Arts - Political Psychology
Arizona State University
05-2025
Bachelor of Science - Social Media Theory & Strategy
Kutztown University of Pennsylvania
05.2023
Associate of Arts - Digital Arts
Harford Community College
05.2021
Skills
- Content Researching
- Video Editing
- Creative design
- Crisis communications
- Adobe Creative Cloud
- Sprout Social
- Klaviyo Email Marketing
- Search Engine Optimization
- Search Engine Marketing
- Social Media Management
- Content Creation
- Competitive Positioning
Certification
- Hootsuite Social Marketing Certification
- Datacamp Introduction to R
- Datacamp Intermediate R
- Datacamp Introduction to the Tidyverse
- Google Analytics for Beginners
- Google Ads Measurement Certification
- Google Ads Search Certification
Timeline
Digital Marketing Coordinator
To Write Love on Her Arms
06.2024 - Current
Digital Content Contractor
To Write Love on Her Arms
05.2022 - 06.2023
Master of Arts - Political Psychology
Arizona State University
Bachelor of Science - Social Media Theory & Strategy
Kutztown University of Pennsylvania
Associate of Arts - Digital Arts
Harford Community College
- Hootsuite Social Marketing Certification
- Datacamp Introduction to R
- Datacamp Intermediate R
- Datacamp Introduction to the Tidyverse
- Google Analytics for Beginners
- Google Ads Measurement Certification
- Google Ads Search Certification
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