Cody Culp
Regional Sales And Marketing
East Liverpool
Summary
Accomplished Regional Sales and Marketing Manager at Sky Roofing, adept in digital marketing and project management. Excelled in growing customer bases, enhancing client relationships, and spearheading successful marketing campaigns. Leveraged social media strategy and key account management to surpass sales goals, demonstrating a blend of creative and analytical prowess.
Overview
10
10
years of professional experience
1
1
Language
Work History
Regional Sales and Marketing Manager
Sky Roofing
04.2023 - Current
- Negotiated favorable contract terms with crews and customers, ensuring that all work was completed in a timely manner and in a professional manner
- Led a team in the Youngstown, Pittsburgh, and surrounding area to meet sales goals and total jobs sold
- Implemented individual marketing effects through social media to expand our reach in the areas by highlighting our work with photos and create ads to create leads
- Developed relationships with insurance agents and realtors to help grow referral business.
- Strengthened relationships with key clients through regular communication and face-to-face meetings, resulting in higher customer retention rates.
Academy Coach
Pittsburgh Riverhounds
10.2022 - Current
- Supported athletes in setting achievable goals, tracking progress, and celebrating accomplishments.
- Evaluated athlete performance using data-driven insights from match analysis tools, resulting in more accurate assessments of individual strengths and weaknesses.
- Promoted a culture of continuous improvement by providing constructive feedback during one-on-one meetings with players, enabling them to identify areas for growth and development.
Co-Founder
LC3 Creative
12.2020 - 12.2023
- Grew the customer base through targeted outreach and networking events.
- Utilized knowledge of online strategies such as search engine marketing, product listings and affiliate marketing to maximize campaign results.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Created monthly ad reports for customers showing where the website was performing best and where those interactions were coming from (mobile, web, or elsewhere).
- Managed Social Media ads and performed A/B testing when necessary to reach KPI's necessary to meet clients expectations.
- Launched successful product launches by coordinating integrated marketing efforts.
Multimedia Marketing Executive
WTOV-TV
02.2015 - 07.2017
- Planned and executed marketing programs to increase qualified leads.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
- Developed and implemented targeted digital strategy to improve business performance.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Onboarded new customers efficiently by developing goals, plans to meet said goals, and communicated performance of all marketing outlets.
- Completed and submitted monthly and yearly reports to support executive decision making.
Education
Bachelor of Science - International Business
Westminster College
New Castle, PA 05.2001 -
Skills
Target market identification
Social media strategy
Key account management
Marketing analytics
Web design and maintenance
Social media management
Product sales
Customer service
Digital marketing
Microsoft Excel
Project management
Accomplishments
- Increased sales by developing new marketing initiatives, selling over $900,000 in sales and completing approximately 300 appointments each year.
- Created a digital advertising agency and helped many local businesses get their first websites.
Timeline
Regional Sales and Marketing Manager
Sky Roofing
04.2023 - Current
Academy Coach
Pittsburgh Riverhounds
10.2022 - Current
Co-Founder
LC3 Creative
12.2020 - 12.2023
Multimedia Marketing Executive
WTOV-TV
02.2015 - 07.2017
Bachelor of Science - International Business
Westminster College
05.2001 -
Similar Profiles
Erike KeelErike Keel
Roofer at Desert Sky RoofingRoofer at Desert Sky Roofing
Javier ArevaloJavier Arevalo
Flat Roofer at Sky Way RoofingFlat Roofer at Sky Way Roofing
Christina EdgeChristina Edge
Office Manager at Sky Blue RoofingOffice Manager at Sky Blue Roofing
Tarra MitchellTarra Mitchell
Cashier at Quick MartCashier at Quick Mart
Sierra GumpSierra Gump
Executive Assistant at True North LLCExecutive Assistant at True North LLC