Cody Mylander
Prosper,TX
Summary
A digital marketing and content strategy expert with a decade of experience in creating audience-connecting content. Renowned for the ability to think contextually and empathize with audience perspectives, excels in crafting messages that resonate and drive engagement. Expertise spans strategic content development, digital storytelling, and innovative problem-solving. Skilled at aligning content with business objectives, demonstrating a proven track record of enhancing brand visibility and delivering meaningful results in competitive markets.
Overview
14
14
years of professional experience
Work History
Founder
Eureka Local Marketing
2023.03 - Current
- Direct creation of mobile-responsive websites, optimizing user experience and accessibility across devices.
- Implement advanced SEO strategies to enhance online visibility and drive targeted traffic.
- Lead local lead generation initiatives, delivering exclusive, high-quality leads to diverse business clients.
- Craft and execute digital marketing campaigns tailored to unique local business needs, achieving average of 35% revenue growth for clients.
- Analyze market trends and technological advancements to continually refine and adapt marketing approaches for maximum impact.
Director of Marketing
EyeLine Golf
2012.12 - Current
- Solely manage marketing department, leading to 800% revenue growth through strategic initiatives and comprehensive campaign management.
- Create and distribute viral marketing content, including video with over 10 million organic views and several others exceeding 1 million views, directly generating hundreds of thousands in revenue and significantly enhancing brand visibility and engagement.
- Generate substantial revenue through meticulously managed and optimized paid advertising campaigns across platforms like Google Ads and Meta.
- Employ data-driven insights for continuous refinement of marketing strategies, ensuring alignment with evolving market trends and consumer preferences.
- Cultivate strong relationships with top industry players, reinforcing EyeLine Golf's position as global leader in golf training aids, endorsed by 16 of the top 20 players in the world.
Founding Partner & Chief Business Strategist
Nomadic Safety
2011.06 - 2013.12
- Spearheaded launch of Nomadic Safety, transforming unique concept into successful enterprise, showcasing entrepreneurial vision and execution.
- Played pivotal role in developing and marketing custom emergency treatment trailers, addressing significant need in high-risk job sites.
- Authored winning business plan that secured vital funding, demonstrating exceptional financial acumen and strategic planning skills.
- Successfully negotiated and secured $600K rental contract with Halliburton prior to production, reflecting strong negotiation skills and forward-thinking business development.
Special Project Manager
Mineral Resources, Inc.
2010.04 - 2012.08
- Spearheaded digitization and indexing of Weld County, Colorado's historical property records, modernizing company's approach to researching mineral rights in populated areas.
- Led acquisition and effective implementation of microfilm scanner, enabling efficient digital conversion of records dating back to mid-1800s.
- Achieved significant operational improvements, notably saving company hundreds of thousands of dollars and countless man-hours in mineral rights research.
Education
Bachelor of Science - Business Administration And Management
University of Northern Colorado
Greeley, CO12.2012
Skills
- Content Marketing Strategy
- Audience Analysis
- KPI Development and Tracking
- Team Leadership and Management
- Editorial Standards Enforcement
- SEO and SEM Expertise
- Content Calendar Coordination
- Cross-Functional Collaboration
- Creative Problem-Solving
- Trend Identification and Utilization
- Effective Communication
- Lifecycle Marketing
Timeline
Founder
Eureka Local Marketing
2023.03 - Current
Director of Marketing
EyeLine Golf
2012.12 - Current
Founding Partner & Chief Business Strategist
Nomadic Safety
2011.06 - 2013.12
Special Project Manager
Mineral Resources, Inc.
2010.04 - 2012.08
Bachelor of Science - Business Administration And Management
University of Northern Colorado
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