Cody Parker
Lufkin,Texas
Summary
Accomplished District Sales Manager and Branch Manager with proven success of increasing YOY sales and driving revenue growth by leveraging marketing expertise and innovative sales strategies. Works collaboratively across enterprise levels to achieve business objectives and increase brand awareness. Energetic and empowering leader with focus on developing highly effective sales teams to capitalize on new opportunities.
Overview
25
25
years of professional experience
Work History
District Manager
H&E Equipment
Longview, TX
04.2022 - Current
- Increased district sales by implementing effective marketing strategies and fostering strong relationships with key partners.
- Developed and executed comprehensive training programs for store managers, resulting in improved employee performance and customer satisfaction.
- Streamlined operations by establishing efficient processes and communication channels between stores, leading to reduced costs and increased productivity.
- Enhanced company reputation through community involvement, developing partnerships with local organizations and participating in charitable events.
District Sales Manager
H&E Equipment Services
05.2021 - 04.2022
- Direct the sales effort in the state of Tennessee, north Mississippi, Western Arkansas
- Direct 15 territory OSR's, to gain new business, call on jobsites, and maintain existing business
- Plan and budget for yearly goals for the OSR's
- Work with the Branch Managers to formulate successful sales plans for rental revenue in each market
- Direct the sale of used equipment, pricing and recognizing market conditions
- Travel to our 5 branches, working with inside and outside sales.
District Sales Manager - Houston Ship Channel
United Rentals
07.2019 - 11.2020
- Help to conduct, grow and maintain business in the 3 refineries and over 300 chemical plants located in the district
- Managed 14 Territory Representatives in their day to day activities
- Collaborated on pricing agreements for key account customers
- Worked with National Account managers to establish and conduct KPI's and present to large account customers
- Developed strategies to start, grow, and maintain business from small and large customer base
- Developed and cultivated business growth by fostering professional, progressive, and trusted customer relationships
- Researched and developed new account prospects for incremental growth.
District Sales Manager - Houston Metro
United Rentals
02.2017 - 07.2019
- Focused on the vast commercial construction business in the Houston Metro - how to establish, grow and maintain market dominance
- Managed and directed 32 territory representatives in their day to day sales activities
- Collaborated with Territory Representatives to establish pricing structures for key account customers
- Worked with Branch Managers to establish sustainable revenue growth plans for the individual branches
- Worked with National Account managers to sustain and grow business of large base customers
- Developed and cultivated business growth by fostering professional, progressive, and trusted customer relationships
- Coordinated territories into coherent, manageable areas and zones, and collaborated with district manager to assign coverage
- Implemented improvements and built new promotional programs based on historical campaign performance to drive customer engagement and sales.
Branch Manager
United Rentals
08.2006 - 02.2017
- Established plans to establish, grow and maintain business in a multitude of markets
- These included food processing, oil production, lumber and plywood processing, industrial, and commercial construction
- Managed branch with 16+ team members in the day to day operations
- Established profitable and sustainable growth plan for the branch to ensure success now and in the future
- Grew and maintained new and existing customer relationships
- Established a broad customer base, large contractors to small
- Also developed a successful home owner customer base
- Started branch with 2+ million in OEC and grew to over 20+ million in OEC
- Continually met and exceeded all financial goals and benchmarks set each year
- Fostered and maintained a team environment - virtually no turnover
- Developed employee skill sets to achieve personal and branch goals by implementing targeted coaching plans
- Created success-oriented team environment focused on professional development and empowering leadership
- Helped to build future business plans by accurately projecting financial data.
Outside Sales Representative
United Rentals
02.1999 - 08.2006
- Made daily sales calls increasing the customer base and servicing existing customers
- Helped customers navigate store, complete sales, and process returns
- Resolved concerns using strong communication and conflict management skills combined with expert sales abilities
- Developed customer base by connecting with over 20 plus customers per day
- Helped improve sales operations with feedback from customers and personal observations on methods for better capitalizing on sales opportunities
- Estimated and quoted prices, credit or contract terms, and delivery dates
- Sustained revenue by bringing in new customers and continuously connecting with established accounts
- Answered customers' questions about products, prices, and availability.
Education
Bachelor of Science in Agriculture -
Stephen F Austin State University
Nacogdoches, Texas08.1996
Central ISD
Pollok, Texas05.1991
Skills
- Customer relationship management
- Sales analysis
- Marketing strategy
- Territory cultivation
- Sales team leadership
- Prospecting and account acquisition
- Operations management
- Sales coordination
- Price structuring
- Market research
- Task prioritization
- Written communication
- Time management
Additional Information
Hobbies include - Golf, fishing, relaxing and spending time with family
Timeline
District Manager
H&E Equipment
04.2022 - Current
District Sales Manager
H&E Equipment Services
05.2021 - 04.2022
District Sales Manager - Houston Ship Channel
United Rentals
07.2019 - 11.2020
District Sales Manager - Houston Metro
United Rentals
02.2017 - 07.2019
Branch Manager
United Rentals
08.2006 - 02.2017
Outside Sales Representative
United Rentals
02.1999 - 08.2006
Bachelor of Science in Agriculture -
Stephen F Austin State University
Central ISD