Cody Sams
San Antonio
Summary
Dynamic and results-driven sales professional with over fifteen years of experience in the alcoholic beverage industry, including six years specializing in craft beer sales and seven years in retail management. Proven track record of effectively managing and leading teams, driving merchandise promotion, and enhancing account presence to elevate brand awareness and profitability. Committed to maximizing productivity, expanding customer bases, and fostering strong customer relationships. Strong advocate for exceptional customer service and meticulous attention to detail as essential components for achieving success and sustainable growth.
Overview
17
17
years of professional experience
Work History
Shared Sales Representative
Countermeasures
San Antonio, TX
02.2026 - Current
- Promoting four beverage brands in San Antonio, including The Gambrinus Company, Eight Elite Light Beer, JAS Functional Cocktails, and Lucky Energy Drinks. Enhance brand visibility through strategic marketing initiatives and local promotions. Collaborate with retailers to optimize product placement and increase sales.
- Fostering lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Monitoring service after sale and implemented quick and effective problem resolutions.
- Performing effectively in self-directed work environment, managing day-to-day operations and decisions.
- Monitoring evolving marketplace trends to ensure up-to-date knowledge
South Texas Market Manager
Independence Brewing
San Antonio, TX
06.2021 - 10.2025
- Key representative for South Texas Market comprising San Antonio, New Braunfels, Corpus Christi, and Rio Grande Valley.
- Fostered and upheld partnerships with distribution team and accounts to optimize product placement opportunities for draft and package formats.
- Coordinated with distribution team to highlight brand initiatives, promotional pricing periods, and new product launches for seasonal and core brands while obtaining display and endcap placements.
- Facilitated growth of total accounts and case equivalent sales by 15% and 25% respectively since mid-2021, achieving consistent year-over-year positive results.
- Amplified brand visibility via targeted activations at on- and off-premise locations and festivals.
- Achieved established KPI for company and individual performance through teamwork and focus on customers.
South Texas Sales Rep
Oak Highlands Brewery
San Antonio, TX
06.2019 - 06.2021
- Key representative for San Antonio and Hill Country area covering 17 counties.
- Cultivated and strengthened relationships with distribution team and buyers to enhance product placement opportunities.
- Promoted products to both new and established accounts.
- Facilitated demo events and classes aimed at increasing brand recognition and product knowledge.
- Arranged shelves and processed backstock to ensure maximum product rotation and freshness.
- Constructed and sold side stack and endcap displays.
Store Manager
WB Liquor @ Costco
San Antonio, TX
09.2009 - 06.2019
- Served as store manager for final two years after five years in assistant manager role. Joined company initially as part-time seasonal employee, progressing through ranks.
- Mentored and supervised staff in supporting customers' choices of spirit, wine, or beer by delivering information and contextual knowledge about products and producers.
- Contributed to store attainment of sales objectives through multiple approaches including upselling, highlighting profit leaders, and cross-selling products to customers.
- Procured and managed new inventory on weekly and monthly schedules.
- Configured shelves and assembled displays for featured items, profit leaders, and monthly combo deals while verifying correct signage and POS installation.
- Executed in-store tastings for highlighted products.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
Education
High School -
MacArthur High School
San Antonio, TX01-2006
Skills
- Thrives in fast-paced settings
- Service Excellence
- Collaborative Leadership
- Product Presentation
- CRM System Management
- Network Development
- Customer Retention
Timeline
Shared Sales Representative
Countermeasures
02.2026 - Current
South Texas Market Manager
Independence Brewing
06.2021 - 10.2025
South Texas Sales Rep
Oak Highlands Brewery
06.2019 - 06.2021
Store Manager
WB Liquor @ Costco
09.2009 - 06.2019
High School -
MacArthur High School