Colby Ingram, CRME

• Spearheaded revenue strategy across key cities, including New York City, Nashville, Atlanta, Austin, San Antonio, San Jose, and DC, managing a portfolio of 1,000 rooms and a $40 million budget.
• Developed pricing strategy that led to top performance rankings in RevPAR and RGI at the NYC location, driving a 23% year-over-year revenue growth.
• Supported the development of an internal BI tool to enhance group and transient inventory and pricing decisions.
• Successfully launched five new hotel openings, including expansion into two new markets.
• Enhanced portfolio performance by integrating four new booking channels, resulting in over 900 additional room nights year-to-date.
• Increased direct channel contributions by 4 percentage points year-over-year for stabilized properties through IBE and sales initiatives.
• Introduced complimentary breakfast at the first Placemakr property, generating an immediate 15% revenue boost.
• Reduced departmental costs and improved profitability by hiring and training an offshore revenue management team member.

• Achieved brand systems expertise, including being certified and proficient in OneYield, Gro/Ideas, and Concerto.
• Contributed to developing the Spider BI tool, now known as Lighthouse BI, enhancing data-driven decision-making capabilities.
• Managed digital advertising strategy for OTA channels, optimizing campaign performance and maximizing visibility.

• Developed and implemented multiple SOPs, resulting in a threefold increase in departmental performance and team growth within one year.
• Spearheaded the guest sales support ticketing system project, enhancing internal support and enabling guest sales specialists to achieve a 10% improvement in sales response time.
• Played a key role in scaling company operations from 200 to over 1,000 homes and hotel rooms through strategic acquisitions.

• Directed sales strategy for three Hilton hotels and one Wyndham property, achieving an average RGI growth of 10% across the portfolio.
• Oversaw Homewood Suites, leading it to #1 in RGI and RevPAR throughout tenure; drove a 24% year-over-year RevPAR increase during the pandemic by strategically sourcing extended stay business.

Coursework: Marketing and Sales in Hospitality, Strategic Management in Hospitality and Tourism, Segmentation and Price Optimization, Hospitality and Tourism Revenue Management, Demand Management, Financial Management in Hospitality, Strategic Revenue Management, Hospitality Law

GPA: 3.5