Colby Lancaster
Commerce,TX
Summary
Experienced in leading product strategy and business development using in-depth knowledge of market trends. Successful at establishing clear objectives for team members and enforcing deadlines to keep projects on track. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
2
2
years of professional experience
Work History
Digital Marketing Manager
5 Si Marketing
04.2022 - Current
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Optimize and run various Google ad campaigns/ accounts
- Optimized email campaigns to increase open and click-through rates.
- Conducted market research to identify new opportunities and target markets.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
Sonic Car Hop
Sonic
04.2022 - 07.2022
- Accurately operated cash to process customer payments.
- Operated headset communication system to take orders quickly and accurately from customers.
- Completed milkshakes and ice cream desserts for customers.
- Met sales targets by encouraging customers to buy extra food items such as drinks, desserts, and sides.
- Maintained positive and professional attitude to instill business confidence and promote repeat business with customers.
- Filled out daily shift log to record amount of food prepared, used and leftover.
- Memorized orders and maintained perfect accuracy in high-traffic times.
Barista
PINSTACK Plano
03.2021 - 04.2022
- Explained beverage preparation and offered samples to help customers choose ideal items.
- Cleaned counters, machines, utensils, and seating areas daily.
- Promoted additional items with beverages, increasing store sales.
- Sanitized equipment and wiped down counters and tables to prevent spread of germs.
- Controlled line and crowd with quick, efficient service.
- Elevated customer loyalty by using strong communication abilities to resolve customer problems.
- Pleasantly interacted with customers during hectic periods to promote fun, positive environment.
Education
GED -
Ged Testing
Commerce, TX12.2022
Skills
- Continuous Improvement Process
- Landing Page Optimization
- Digital Marketing
- SEO Strategies
- Google AdWords
- Assisting ROI
- Critical Thinking
- Marketing Strategies
- Revenue Generation
- Account Management
- Google Analytics
- Pay-Per-Click Advertising
Timeline
Digital Marketing Manager
5 Si Marketing
04.2022 - Current
Sonic Car Hop
Sonic
04.2022 - 07.2022
Barista
PINSTACK Plano
03.2021 - 04.2022
GED -
Ged Testing
Similar Profiles
Brooke ThomasBrooke Thomas
Brand Ambassador at Disney/Eye 5 MarketingBrand Ambassador at Disney/Eye 5 Marketing
Juancarlos AlvarezJuancarlos Alvarez
Founder at Hi-5 MArketing, LLCFounder at Hi-5 MArketing, LLC
Prabhat Kumar ChaudharyPrabhat Kumar Chaudhary
Client Acquisition Specialist at 5 Core Digital MarketingClient Acquisition Specialist at 5 Core Digital Marketing