Cole Christian
Hastings,MN
Summary
Motivated and results-driven marketing graduate with hands-on experience in business development, sales strategy, and digital marketing. Skilled in CRM platforms (eg: Salesforce, Hubspot), market research, and competitive benchmarking, with proven success in developing creative marketing campaigns and driving brand growth. Internship and work experience in B2B and B2C industries, including machinery, lighting, and seasonal services, showcasing adaptability and learning agility. Recognized for initiative, problem-solving, and the ability to manage projects from concept to execution. Committed to delivering measurable results and contributing to team success in dynamic marketing roles.
Overview
2
2
years of professional experience
Work History
Bright Bliss Lighting Marketing and Install
Fargo, ND
01.2024 - Current
- Sold and installed seasonal lighting during holiday season; shifted to permanent lighting solutions
- Run targeted Facebook ad campaigns that increased lead volume and customer inquiries during both seasonal and permanent lighting periods
- Develop and implement new sales strategies and financial promotions, contributing to revenue growth and higher close rates
- Provide bids, manage customer communication, and ensure satisfaction, helping generate repeat business and positive referrals
Internship Experience
Bobcat
Fargo, ND
06.2025 - 09.2025
- Worked within ground maintenance equipment unit of Bobcat Machinery with projects consisting of multiple product lines: mowers, compact Tractors, UTVs, MTLs, and turf renovation equipment
- Conducted competitive analysis across mowers, compact tractors, UTVs, and turf equipment, identifying 5+ key differentiation opportunities to guide product positioning
- Applied market insights to support website improvements and mower naming development, enhancing clarity and competitiveness of product messaging
- Evaluated dealer advertising and identified high-performing patterns, resulting in a revised dealer resource page that improved ease of use and brand consistency
Education
Bachelor’s - Marketing, Sales Certificate
North Dakota State University
Fargo, ND12.2025
Skills
- Digital marketing strategy
- Sales strategy development
- Market research
- Competitive analysis
- Social media advertising
- Customer service
Timeline
Internship Experience
Bobcat
06.2025 - 09.2025
Bright Bliss Lighting Marketing and Install
01.2024 - Current
Bachelor’s - Marketing, Sales Certificate
North Dakota State University