Cole Smith
West Haven
Summary
Dynamic marketing professional skilled in implementing data-driven strategies and mentoring teams. Extensive experience in managing marketing campaigns, fostering innovative ideas, and leading to successful brand development and customer engagement.
Overview
3
3
years of professional experience
Work History
Marketing Manager
Discount Tire
09.2024 - Current
- Developed and executed marketing campaigns to enhance brand visibility and customer engagement.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Trained junior team members on best practices for campaign execution and performance measurement tools.
- Led regular brainstorming sessions to foster innovative ideas that align with company goals and customer needs.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Mechanic/Welder
Special Blend Motor Garage
01.2024 - 09.2024
- Designed and built specialized carts to facilitate safe storage and transport of truck chassis and cabs.
- Assisted in the assembly and maintenance of wired vehicles. Supported troubleshooting efforts for wired vehicle systems. Contributed to the testing and evaluation of vehicle performance.
- Assisted in the production of components for various projects. Supported team efforts in the manufacturing process. Collaborated with colleagues to improve fabrication techniques.
- Executed installation of suspension components to enhance vehicle performance.
Education
High School Diploma -
Fremont High School
Plain City, UtNo Degree - Mechanical Engineering
Weber State University
Ogden, UTSkills
- Staff management/monitoring
- Customer relationship management (CRM)
- Strategic planning
- Brand development
- Business development
- Marketing analytics
- Corporate communications
- Brand-building strategies
- Vendor relations
- Relationship building
- Decision-making
- Product promotion
Timeline
Marketing Manager
Discount Tire
09.2024 - Current
Mechanic/Welder
Special Blend Motor Garage
01.2024 - 09.2024
High School Diploma -
Fremont High School
No Degree - Mechanical Engineering
Weber State University