Cole Whitener
Phoenix,AZ
Summary
Seasoned Marketing Manager with over 7 years of experience in creating and executing comprehensive marketing strategies, managing significant ad spend budgets, and driving substantial revenue growth. Expert in fostering stakeholder relationships, optimizing user experience for digital platforms, and leading cross-functional teams to achieve business objectives.
Overview
7
7
years of professional experience
Work History
Freelance Marketing Manager
Self-Employed
10.2022 - Current
- Provide digital marketing expertise to various clients, leading web design initiatives and multi-channel marketing strategies
- Utilize data analytics to inform marketing decisions and generate actionable insights
- Drive sales and customer engagement through strategic omni-channel campaigns.
Senior Marketing Manager
Golf Anything
01.2018 - 10.2022
- Directed strategic initiatives, driving revenue growth and enhancing customer engagement across the USA and Canada
- Managed a $1 million/year advertising budget, meticulously optimizing ad placements and performance
- Launched a UX-optimized website, contributing to $5 million in revenue via strategic marketing and digital initiatives
- Orchestrated comprehensive email and SMS marketing campaigns for three company brands, growing a subscriber list to 250,000
- Led a culture of innovation and continuous improvement within in-house and offshore marketing teams.
Marketing Manager
Golf Anything
01.2017 - 01.2018
- Developed and executed digital marketing strategies, focusing on customer acquisition and retention for a key USA brand within the company's portfolio
- Managed an annual advertising budget of $120,000, optimizing ad placements for strategic market presence and ROI
- Led email marketing campaigns, significantly enhancing brand recognition and customer engagement
- Collaborated on website design and user experience improvements, aligning with marketing goals and user expectations
- Partnered with in-house teams and external agencies to innovate and continuously improve marketing operations.
Education
Master of Business Administration (MBA) -
Western Governors University
Bachelor's Degree in Entrepreneurship/Entrepreneurial Studies -
W. P. Carey School of Business, Arizona State University
Skills
- Digital Marketing Strategy
- User Experience (UX) Design
- Omni-Channel Marketing
- Email Marketing
- SMS Marketing
- Data Analytics
- Strategic Planning
- Project Management
- Budget Management
- Client Relationship Building
Timeline
Freelance Marketing Manager
Self-Employed
10.2022 - Current
Senior Marketing Manager
Golf Anything
01.2018 - 10.2022
Marketing Manager
Golf Anything
01.2017 - 01.2018
Master of Business Administration (MBA) -
Western Governors University
Bachelor's Degree in Entrepreneurship/Entrepreneurial Studies -
W. P. Carey School of Business, Arizona State University
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