Formula One
Nicole Bozzani
Digital Marketing Director
Phoenix,AZ
Summary
Dynamic digital marketing professional with a proven track record at Kadiko Agency, driving brand differentiation and engagement. Expert in content strategy and project management. successfully launched campaigns that increased social engagement by 95%. Adept at data analysis and client relations, I deliver innovative solutions that elevate brand presence and support business growth.
Overview
14
14
years of professional experience
Work History
Freelance Digital Marketing Consultant
Self-Employed
01.2012 - Current
- Developed comprehensive digital marketing strategies for diverse client needs.
- Partnered with small businesses and nonprofits to enhance digital presence through strategic content development, marketing communications, and social media management for 10+ clients in retail, wellness, and nonprofit sectors.
- Created engaging content for social media platforms and websites.
- Built and maintained personal content platform showcasing expertise in lifestyle, design, wellness, and marketing, engaging 10k+ followers and offering insights into audience growth and digital community building.
- Conducted market research to identify trends and customer preferences.
Marketing Communications and Engagement Manager / Account Manager
Kadiko Agency
San Francisco, USA (Remote)
10.2023 - 01.2026
- Partner with executive leadership to develop brand positioning frameworks and messaging strategies that differentiate clients in competitive healthcare and life sciences markets, bringing 5 new products to market in the healthcare sector.
- Acted as strategic account liaison for 5+ B2B healthcare and life sciences clients, translating complex scientific and technical concepts into accessible marketing content.
- Spearheaded comprehensive content strategies and editorial calendars, producing high-impact blog posts, newsletters, web copy, and social media content that supported business development and brand awareness goals, driving a 75% increase in social engagement across LinkedIn and Instagram.
- Architected and managed Hubspot CRM and marketing automation workflows, optimizing lead nurture and enhancing marketing-to-sales pipeline efficiency.
- Coordinated campaign timelines, budgets, and deliverables through project management platforms, ensuring quality and brand alignment across all client touchpoints.
Revenue Operations Manager
Viewstream, Inc.
USA (Remote), USA (Remote)
09.2021 - 09.2023
- Orchestrated two high-performing client lead generation campaigns, delivering 150+ qualified leads that contributed directly to pipeline growth.
- Launched and managed LinkedIn campaigns targeting B2B decision-makers, optimizing targeting, messaging, and creative to maximize conversion rates.
- Executed marketing operations workflows and email campaigns to generate leads and nurture prospects through sales funnel for B2B video production agency serving Fortune 500 clients.
- Developed marketing initiatives to enhance brand awareness and support revenue growth in competitive markets, collaborating with account teams to align campaigns with business objectives.
- Analyzed campaign performance metrics and provided data-driven recommendations to optimize click-through rates and lead quality.
Digital Marketing Director (Consulting Client)
Charity Charms
Phoenix, USA
01.2017 - 12.2022
- Directed digital marketing strategy in partnership with executive leadership, overseeing integrated campaigns across social media, email marketing, and web channels to enhance brand presence.
- Led content strategy, messaging, and creative direction for digital initiatives, creating original blogs, video content, and landing pages that increased site traffic by 40%.
- Managed and expanded multi-platform social presence on Instagram and LinkedIn, utilizing analytics to optimize content strategy and engagement.
- Developed educational e-books for lead generation and thought leadership, showcasing expertise in long-form content and contributing to conversion-focused marketing efforts.
- Spearheaded cause-marketing campaigns supporting three local charities, building community engagement and brand affinity through purpose-driven storytelling and raising over $25,000.
Education
Bachelor of Arts - Communications
Arizona State University, W.P. Carey School of Business
Tempe, AZ05.2020
Skills
- Digital marketing strategy
- Content strategy
- Social media marketing
- SEO optimization
- Data analysis
- Project management
- Strategic planning
- Brand positioning
- Client relations and engagement
- Team collaboration
- Innovative mindset
Interests
Curating Playlists
Fashion & Style
Blogging
Traveling
AI and Marketing
Timeline
Marketing Communications and Engagement Manager / Account Manager
Kadiko Agency
10.2023 - 01.2026
Revenue Operations Manager
Viewstream, Inc.
09.2021 - 09.2023
Digital Marketing Director (Consulting Client)
Charity Charms
01.2017 - 12.2022
Freelance Digital Marketing Consultant
Self-Employed
01.2012 - Current
Bachelor of Arts - Communications
Arizona State University, W.P. Carey School of Business