COLIN LANGAN
Dumont,NJ
Summary
Experienced and dynamic Account Executive with over ten years of success in leading and growing my account list business. Skilled in developing and executing sales strategies, building relationships, and delivering results. Ready to take on new challenges and opportunities.
Overview
11
11
years of professional experience
Work History
New York Interconnect
National Account Executive
03.2019 - Current
- Billing list of $11 million dollars. Work daily with various Political shops, MullenLowe, Havas Edge, Assembly Media, Sound Communication, Hawthorne Direct, Dana Communications, Situation Interactive, CTV Media, Spero Media, EGC as well as many direct clients.
- 20% of total billings were with the client direct. On several verticals (Programming, Auto, Gaming, Travel, Healthcare, Home Improvement, Broadway, Direct Response, etc.
- Speak daily with Senior Planning Directors, Media Buyers and Advanced Team Investment Buyers to ensure orders are running as planned and all reporting and logs are delivered as needed.
- Identify opportunities and execute data-infused media strategies that connect clients with their intended audiences through One to One Addressable TV, Interactive TV, Streaming and OTT.
- Utilize deep-dive analytics and technological reporting in targeting the appropriate customers for advertisers and proving a brand’s ROI.
- Create holistic, cross-platform, multi-screen media plans using innovative measurement to maximize a client’s ad revenue and brand awareness with their desired audience.
- Sold News12 and New York One. Worked on sponsorships, display and social.
- Converted 30% of linear campaigns to programmatic and TVE inventory
- Cold called a minimum of ten new accounts per week while stewarding a list of 35 clients.
New York Interconnect
New Business Account Executive
04.2018 - 03.2019
New York Interconnect
Sales Planner
01.2017 - 03.2018
New York Interconnect
National Sales Coordinator
07.2016 - 12.2016
New York Interconnect
Executive Sales Assistant
03.2015 - 06.2016
Education
Master of Science - Sports Administration
Fairleigh Dickinson University
Teaneck05-2014
Skills
- Media Radar, Media Monitors, Strata, TIM, PILOT, Eclipse, Salesforce, Sales Strategy, Account Management, Client Relations, Media Planning, Analytics, Cold Calling, FreeWheel, Stirista
Timeline
New York Interconnect
National Account Executive
03.2019 - Current
New York Interconnect
New Business Account Executive
04.2018 - 03.2019
New York Interconnect
Sales Planner
01.2017 - 03.2018
New York Interconnect
National Sales Coordinator
07.2016 - 12.2016
New York Interconnect
Executive Sales Assistant
03.2015 - 06.2016
Master of Science - Sports Administration
Fairleigh Dickinson University