JavaScript/ HTML/ CSS/ React
Cross-Sales Representative
Studio Designer
12.2021 - 06.2024
Hi, I’m
Colin Lawrence
Culver City,CA
Summary
Seasoned Sales Representative with 22 years of success in B2B and B2C sales within multiple industries (most recently in Technology - SaaS). Driven to excel, I spearheaded the Cross-Sales project at Studio Designer, significantly boosting customer sign-ups by 200% and playing a pivotal role in generating revenue from over $1 Billion in transactions. My expertise in CRM/ Positive Customer Engagement coupled with a talent for innovative sales strategies and exceptional communication consistently helps exceed targets. I am also trained in Full Stack Software Engineering, with experience in Technical Support and SaaS Account Management. I also have a highly artistic background, bringing creativity and innovation, whether visual conception/ imaginative illustration, product demonstration, and/ or project management/ execution.
Work History
Studio DesignerLos Angeles, CA
Cross-Sales Representative
12.2021 - 06.2024
Job overview
- Was the first Sales Representative to work with COO of Studio Designer to develop the Cross-Sales project to begin selling customer-base on company's new fully-integrated payment processor: "StudioPay"
- After one year of launching the Cross-Sales program the company was collected additional revenue from over a billion in ACH or Credit Card Transactions processed, with 30% of entire customer-base (~5000 subscribed design firms) sold on StudioPay
- I was directly innovative in the project, fine-tuning the Cross-Sales customer demo, sign-up and setup process (ex. converting 4 Zoom sessions into just 2), increasing the average number of customer sign-ups per month from an average of 15 to 45
- Participated in Live Company Webinars for hundreds of designers, explaining the benefits and functionality of Product
- Always hit and exceeded quota of 25 new sign-ups per month, while also selling new JUMPSTART training program recently launched
- Created official documentation on the cross-sales process for the StudioPay project for new sales representatives joining the team
- Also worked heavily in Technical Support and SaaS Account Management
Moon Valley NurseriesTorrance, CA
Sales Representative
05.2019 - 04.2020
Job overview
- Performed commercial and residential Landscaping Consultations with clients regularly (closing deals and flagging out future installations – trees, orchards, hedges, removals, and various themed designs: Tropical, Water-wise, Zen garden, etc.)
- Sold over $100,000 in landscaping projects before the COVID-19 pandemic forced newer locations to downsize employees or close
- Managed large landscaping projects: created landscape designs, organized specimen orders from vendors, balanced budgets and directed onsite installations with professional planting crews
- Maintained CRM relations with high profile clients for repeat business
- Aided in marketing by promoting company product and services in public areas
Server/ BartenderSanta Monica, CA
Blue Plate Oysterette
06.2012 - 04.2018
Job overview
- Provided excellent, fun dining experience for customers, kept up with the details of a shifting menu, managed registers and learned multiple POS systems (ex. Aloha), helped maintain and stock inventory, helped manage team-oriented shifts, calculated tip-pool, trained new employees, opening/ closing duties
- Specialized in fine wine/ champagne pairings with common and rare oysters/ seafood cuisine
Perigo ProductionsLos Angeles, CA
Executive Assistant
07.2006 - 05.2008
Job overview
- Executive Assistant for renowned late Cinematographer, Haskell Wexler ("One Flew Over the Cuckoo's Nest")
- Production Assistant, Assistant Editor and Graphics Designer for documentary film: "Who Needs Sleep?" Directed by Haskell Wexler (ASC)
- Researcher, Data Entry Manager and Records Keeper for non-profit organizations: “12 On/ 12 Off” and “The Institute For Cinema Studies”
- Screenplay coverage
- Phone Reception/ Office Duties
- Manager of Film and Photography Archive
Education
ThinkfulOnline Program
Certificate from Full Stack Software Engineering
07.2021
Occidental CollegeLos Angeles, CA
Bachelor of Arts from Film And Video Production
05.2002
Skills
SalesForce
OutReach
HubSpot
Monday
Microsoft Office
Slack
Zoom
Gong
Kaia
Calendly
Jira
JavaScript
HTML/ CSS
React
Prospecting
Communications
CRM/ Positive Customer Engagement
Project Management
Customer Service
Oil Painting/ Pencil & Ink Illustration/ Cartooning/ Graphic Design
Cold Calling
Communications
Project Management
Customer Service
Oil Painting
Guitar
Cold Calling
Communications
Project Management
Customer Service
Oil Painting
Guitar
Cold Calling
Communications
Project Management
Customer Service
Oil Painting
Guitar
Cold Calling
Communications
Project Management
Customer Service
Oil Painting
Guitar
Timeline
Sales Representative
Moon Valley Nurseries
05.2019 - 04.2020
Blue Plate Oysterette
Server/ Bartender
06.2012 - 04.2018
Executive Assistant
Perigo Productions
07.2006 - 05.2008
Thinkful
Certificate from Full Stack Software Engineering
Occidental College
Bachelor of Arts from Film And Video Production
Certification
Full Stack Software Engineering (Thinkful)
Software
Interests
Art/ Oil Painting/ Pencil & Ink Illustration, Songwriting/ Guitar player, Acting, Nature, Travel, Fitness
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