Colleen Moriarty
Lehighton,PA
Summary
Creative Senior Digital Product Designer with 11 years of experience in UX/UI, e-commerce, and service design. A creative problem solver with a data-driven approach and and strong visual design skills. Expertise in problem-solving, Figma, Adobe Creative Suite, ideation, and time-management. Highly analytical with a focus on user needs, operational excellence, and prioritization of business requirements.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Senior Experience Designer
PPL Electric Utilities
07.2020 - Current
- Led UX/UI strategy for digital platforms, creating mobile-first wireframes and high-fidelity mockups that are intuitive and accessible.
- Designed an iOS customer journey for a future mobile app, focusing on visual design, accessibility, and personalization.
- Collaborated with cross-functional teams to improve the customer journey to reduce support calls.
- Continuously mentoring junior designers, promoting customer centricity design practices, design best practices, and strategic thinking.
- Analyzed user behavior and feedback to optimize design and user experience.
- Managed and utilized Figma design library, ensuring resources were up-to-date and easily accessible to team.
Graphic and Web Designer | E-Commerce UX Specialist
SofterWare, Inc.
02.2016 - 07.2020
- Spearheaded a rebranding with marketing materials, website redesign, and branding guide for Vision SIS's e-commerce platform.
- Conducted A/B testing and usability research to refine UX patterns, reducing customer support inquiries by 30% while adhering to business requirements.
- Championed data-driven design by introducing a new usability testing tool, VWO, and testing protocols that led to improved lead generation.
- Improved overall site aesthetics through the use of high-quality graphics, typography choices, color schemes, and layout principles.
E-Commerce UX & Content Manager
DR Vitamin Solutions, LLC
06.2014 - 01.2016
- Designed user-friendly interfaces to enhance shopping experience and optimize conversion rates
- Created press releases and digital marketing assets to drive online engagement and brand consistency
- Managed content distribution to online channels and social media platforms.
Education
Bachelor of Science - Multimedia & Graphic Design
DeVry University
Fort Washington06.2015
Skills
- Figma
- Adobe Creative Suite
- Visual design
- Cross-collaboration skills
- Content design
- Wireframing and prototyping
- Project management
- Service design
- HTML and CSS
- Problem-solving skills
- Generative AI power prompting
- Design systems
- Layout design
- Mentoring
- Concept development
- Design thinking
- Teamwork skills
- Accessibility design
- Interaction design
- Design research
- Presentation design
- Branding and identity
- Mobile app design
Certification
Generative AI Power Prompter
Languages
English
Native or Bilingual
Spanish
Limited Working
Timeline
Senior Experience Designer
PPL Electric Utilities
07.2020 - Current
Graphic and Web Designer | E-Commerce UX Specialist
SofterWare, Inc.
02.2016 - 07.2020
E-Commerce UX & Content Manager
DR Vitamin Solutions, LLC
06.2014 - 01.2016
Bachelor of Science - Multimedia & Graphic Design
DeVry University
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