Summary
Work History
Education
Skills
Additional Information
Websites
Work Availability
Accomplishments
Work Preference
Quote
Certification
Timeline
Generic
Colleen Moriarty

Colleen Moriarty

Product Designer
Lehighton,PA

Summary

Creative Senior Experience Designer with experience in UX / UI, e-commerce, service design, and digital marketing design. Adept at designing high-performing interfaces and driving engagement through data-informed systematic thinking and innovative design strategies. Expertise in Figma, Adobe Creative Suite, and front-end development, with a track record of improving conversion rates and streamlining customer journeys. Passionate about mentoring junior designers, and cross-collaborating to create intuitive, user-friendly, brand-consistent digital experiences that enhance business outcomes. Excellent teamwork and analytical skills, with commitment to continuous improvement.

Work History

Senior Product Designer

PPL Electric Utilities
Allentown, PA
07.2020 - Current
  • Led UX/UI strategy for digital platforms, designing mobile-first wireframes, high-fidelity visuals, user flows, and service blueprints to create intuitive, accessible experiences—resulting in a 36% increase in CSAT ratings.
  • Designed an iOS customer journey for a future mobile app, focusing on visual design, accessibility, and personalization.
  • Collaborated with cross-functional teams to improve the self-service customer journey on PPL’s digital and IVR platforms, while reducing customer support calls by 28%.
  • Mentored junior designers, promoting user-centered design practices, and accessibility standards.

Graphic And Web Designer / UX Specialist

SofterWare, Inc
Fort Washington, PA
02.2016 - 07.2020
  • Designed and optimized UI for SaaS platforms, improving user experience and decreasing customer support calls.
  • Spearheaded a full rebranding with marketing materials, website redesign, and branding guide for Vision SIS's e-commerce platform, resulting in increased brand recognition, improved user engagement, and a more cohesive customer experience across digital and print channels.
  • Conducted A/B testing and usability research to refine UX patterns, reducing customer support inquiries by 30%.
  • Championed data-driven design by introducing a new usability testing tool, VWO, and testing protocols, improving lead generation.

E-Commerce UX / Content Manager

DR Vitamin Solutions
Kutztown, PA
06.2014 - 01.2016
  • Managed product listings, UX design, and digital content for an e-commerce site, resulting in improved user experience, higher conversion rates, and increased online sales.
  • Designed user-friendly interfaces, enhancing shopping experience and optimizing conversion rates.
  • Created press releases and digital marketing assets, driving online engagement and brand consistency

Education

Bachelor of Science - Multimedia Design

DeVry University

Skills

Design & Research
Wireframing & Prototyping UX/UI Prototyping Design Research Journey Mapping Personas Usability Testing A/B Testing Heuristic Evaluation Information Architecture Interaction Design Accessibility Design Customer Journey Optimization Design Thinking Visual Design Mobile App Design Responsive Design User Interface Design Branding & Identity Content Strategy Storytelling Visual Communication

Tools & Technical Skills
Figma Adobe Creative Suite (Illustrator, Photoshop, XD, etc) Front-End Development (HTML/CSS) WordPress Design Systems

Leadership & Strategy
Stakeholder Management Cross-Functional Collaboration Mentorship & Leadership Remote Collaboration Collaboration Workshops / Facilitation Design Strategy Analytical Thinking Problem-Solving Adaptability Project Management

Additional Information

  • AWARDS , J.D. Power Award — Received the Customer Satisfaction Award for enhancing the digital customer experience at PPL Corporation.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments

  • Collaborated with engineering, product managers, stakeholders and designers in the development of PPL's Start service, mobile-first, self-serve application.
  • Achieved increased sales and conversions by pioneering a testing protocol with a new tool, VWO, for A/B testing landing page designs at SofterWare, Inc.
  • Documented the PPL IVR Stop service process and enhanced the self-serve commodity selection which led to signification reduction in customer service phone calls.

Work Preference

Work Type

Full Time

Work Location

Remote

Important To Me

Career advancementCompany Culture401k matchPaid time offHealthcare benefitsWork from home optionWork-life balancePaid sick leaveFlexible work hoursPersonal development programs

Quote

Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.
Steve Jobs

Certification

Using AI in the UX Design Process, Brand Strategy for Designers

Timeline

Senior Product Designer

PPL Electric Utilities
07.2020 - Current

Graphic And Web Designer / UX Specialist

SofterWare, Inc
02.2016 - 07.2020

E-Commerce UX / Content Manager

DR Vitamin Solutions
06.2014 - 01.2016

Bachelor of Science - Multimedia Design

DeVry University

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Colleen MoriartyProduct Designer