Collin Gooch
Los Angeles,CA
Summary
Dynamic visual merchandiser with a proven track record, excelling in product presentation and customer experience. Leveraged leadership skills to train teams and optimize sales strategies, achieving significant revenue growth. Expertise in luxury retail sales and a strong commitment to enhancing client relationships through personalized service.
Overview
10
10
years of professional experience
Work History
Visual Merchandiser
H&M
Los Angeles, CA
11.2024 - Current
- Designed engaging visual displays to enhance customer experience and drive sales.
- Collaborated with team members to maintain store presentation standards and inventory organization.
- Executed seasonal merchandising strategies aligned with corporate guidelines and brand identity.
- Analyzed sales trends to optimize product placement and maximize visibility within the store layout.
- Assisted in training new staff on visual merchandising techniques and company standards.
- Managed mannequin styling, ensuring alignment with current fashion trends and company branding guidelines.
- Maintained knowledge of current fashion trends to inform display strategies and product selection.
Client Advisor
Versace
Los Angeles, CA
11.2024 - 06.2025
- Advised clients on product selections to enhance their shopping experience.
- Cultivated strong relationships with clientele through personalized service and follow-ups.
- Assisted in visual merchandising to maintain brand standards and attract customers.
- Resolved customer inquiries efficiently, ensuring satisfaction and loyalty.
- Strengthened client relationships through regular communication and proactive follow-up on inquiries.
- Maintained in-depth knowledge of industry trends and products, ensuring accurate guidance for clients.
Designer Sales Specialist
Nordstrom
Los Angeles, CA
06.2024 - 11.2024
- Delivered personalized styling and wardrobe consultations for clients, focusing on luxury and designer brands.
- Built and maintained a loyal client base through consistent follow-up, relationship building, and exceptional service.
- Consistently met and exceeded individual and department sales goals in a high-volume retail environment.
- Demonstrated in-depth product knowledge across designer brands, fabrics, fits, and current fashion trends.
- Assisted customers with outfit coordination for various occasions, including business, casual, and formalwear.
- Maintained visually appealing sales floor displays in alignment with brand standards and merchandising guidelines
Selling Specialist
Dillard's
Huntsville, AL
12.2022 - 06.2024
- Personally sold over $500k in 2023.
- Assisted customers in product selection, enhancing overall shopping experience.
- Demonstrated product features and benefits, driving customer engagement and satisfaction.
- Maintained visual merchandising standards by merchandising product in high traffic areas and building outfits.
- Provided exceptional service during peak sales events, ensuring efficient operations and customer flow.
- Trained new associates on sales techniques and product knowledge for improved performance.
- Worked designer events to highlight brands and build relationships with clients.
- Exceeded SPH (sales per hour) goals for myself and my department.
Sales Team Manager
Belk
Huntsville, AL
06.2022 - 12.2022
- Led sales team to exceed monthly targets through effective coaching and performance management.
- Developed training programs to enhance product knowledge and sales techniques among team members.
- Analyzed sales data to identify trends, optimizing inventory levels and merchandising strategies.
- Collaborated with marketing to execute promotional campaigns, increasing customer engagement and foot traffic.
- Conducted regular performance reviews, providing constructive feedback to foster employee growth and accountability.
- Established a culture of teamwork within the department, promoting open communication and shared goals among staff.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
Assistant Manager of Merchandising
Old Navy
Huntsville, AL
11.2017 - 06.2022
- Analyzed sales trends to optimize inventory levels and product placement.
- Collaborated with team to develop promotional strategies and drive customer engagement.
- Managed merchandising displays, ensuring alignment with brand standards and seasonal themes.
- Trained staff on visual merchandising techniques and standards to enhance customer experience and store aesthetics.
- Participated in hiring process by interviewing candidates, selecting those best suited for the role.
- Established clear expectations for staff performance through regular feedback sessions and goal setting activities.
- Collaborated with store manager to achieve overall store goals, including sales targets and customer service objectives.
- Optimized product placement to maximize exposure, driving increased sales revenue.
- Led onboarding and training for new store employees.
Customer Service Representative
Eastside Pharmacy & Custom Compounding
Athens, AL
08.2016 - 02.2018
- Assisted customers with medication inquiries and provided accurate information on prescriptions.
- Managed customer accounts and updated records in pharmacy management software.
- Resolved customer complaints promptly to enhance service satisfaction and loyalty.
- Trained new staff on operational procedures and customer service best practices.
- Responded to customer requests for products, services, and company information.
- Handled escalated calls efficiently, finding satisfactory resolutions for both customers and the company alike.
- Developed strong product knowledge to provide informed recommendations based on individual customer needs.
Education
High School Diploma -
Athens High School
Athens, ALHuman Resource Management
Athens State University
Athens, ALBusiness Management
University of Alabama in Huntsville
Huntsville, ALSkills
- Visual merchandising & product presentation
- Leadership & team management
- Luxury & retail sales
- Customer experience & operations
- Human Resources
- Business acumen & KPIs
Timeline
Visual Merchandiser
H&M
11.2024 - Current
Client Advisor
Versace
11.2024 - 06.2025
Designer Sales Specialist
Nordstrom
06.2024 - 11.2024
Selling Specialist
Dillard's
12.2022 - 06.2024
Sales Team Manager
Belk
06.2022 - 12.2022
Assistant Manager of Merchandising
Old Navy
11.2017 - 06.2022
Customer Service Representative
Eastside Pharmacy & Custom Compounding
08.2016 - 02.2018
High School Diploma -
Athens High School
Human Resource Management
Athens State University
Business Management
University of Alabama in Huntsville