CONCEPCION CHAVEZ
Alhambra
Summary
Results-driven Product Development & Sourcing Leader with 17 years of proven success in driving high-performing teams across product development, sourcing, and production. Expert in managing the full product lifecycle from concept to delivery with a focus on speed, precision, and profitability. Skilled problem-solver with a sharp eye for product execution, sourcing strategy, and cost optimization. Adept at building and managing vendor partnerships, navigating supply chain complexities, and leading negotiations to deliver quality products at the right cost. Passionate about collaborating with leading brands and ensuring the highest standards of compliance and operational excellence.
Overview
18
18
years of professional experience
Work History
SR. DIRECTOR OF DESIGN OPERATIONS & PD
EDIKTED, LLC
02.2024 - Current
- Lead product strategy and development for all categories
- Manage a team of 12 professionals, driving innovation and growth across the Gen Z markets
- Maintained open dialogue between executive leadership team regarding current initiatives
- Responsible for managing design, development, production and delivery of 180 new styles each month, while ensuring that everything aligns with company goals, costs and consumer demand, particularly as the company expands into regional storefronts
- Work with suppliers and manufacturers to streamline production timelines to ensure that inventory is well-managed to meet demands
- Ensure close collaboration between design, marketing, and sales teams to align on the products being developed helping to ensure the products meet consumer demand and fit the company’s brand positioning
- Utilized consumer insights and market analysis to ensure that products stay competitive and relevant with trends and Gen Z aesthetics while maintaining high speed, and sharp price point environment
DIRECTOR OF PRODUCT DEVELOPMENT
FASHION NOVA
02.2020 - 02.2024
- Fostered a culture of collaboration and innovation among all departments within the organization
- Manage and monitor business strategy execution and plans ensuring quality products are consistently developed and delivered
- Build, manage, and maintain Development Time and Action Calendars for all developed apparel products across each factory and country
- Analyze and negotiate all price quotes and work with production team to ensure target costs are achieved while understanding fabric, trim and yarn costs impact final garment costs
- Monitor daily status of developed products including fabrics, lab dips, samples, trim, and technical design
- Approve all fabrics & yarns for appearance, quality, weight and hand-feel, using standard guidelines and technical knowledge
- Approve proto samples for style details, trim, quality and construction
- Manage workflow from counter samples/initial sketch through final placement of styles
- Manage pre-production approval process of all fits, strikes offs, patterns trims, and technically correct lab dips
- Established and manage tracking tools for all products in development through final production
- Keep up on daily communication with overseas offices and factories
- Build, train and manage product development team based on business growth by department
- Collaborate with cross-functional partners in buying and marketing to communicate and educate product knowledge, ensure successful line launches and receive feedback for continued improvements
- Develop and manage product calendar for seasonal deliveries and special events
- Organize and prioritize weekly workload for self and team
- Responsible for product life maintenance
- Set up all styles in PLM / Full Circle ( Style Master and BOM) by calendar due dates
PRODUCT DEVELOPER
BARCO UNIFORMS
10.2018 - 02.2020
PRODUCT DESIGN/DEVELOPER
LA GRAND CLOTHING
01.2014 - 10.2018
APPAREL DESIGNER
JK APPAREL
01.2012 - 01.2014
APPAREL DESIGNER
GUILBERT TEX
06.2010 - 01.2012
ASSISTANT DESIGNER
COMPLETE CLOTHING
01.2007 - 06.2010
Education
BACHELOR OF ARTS - FASHION AND TEXTILES
CALIFORNIA STATE UNIVERSITY
Los Angeles, CA01.2007
Skills
- Hands On Approach
- Strong Negotiation
- Domestic and Overseas Development
- Cross-functional Team Collaboration
- Production Management
- Product Lifecycle Management
- Excel Proficient
- Consumer Insight & Trend Analysis
- Technical Design
- Sense of urgency
- Global Product Strategy & Leadership
Timeline
SR. DIRECTOR OF DESIGN OPERATIONS & PD
EDIKTED, LLC
02.2024 - Current
DIRECTOR OF PRODUCT DEVELOPMENT
FASHION NOVA
02.2020 - 02.2024
PRODUCT DEVELOPER
BARCO UNIFORMS
10.2018 - 02.2020
PRODUCT DESIGN/DEVELOPER
LA GRAND CLOTHING
01.2014 - 10.2018
APPAREL DESIGNER
JK APPAREL
01.2012 - 01.2014
APPAREL DESIGNER
GUILBERT TEX
06.2010 - 01.2012
ASSISTANT DESIGNER
COMPLETE CLOTHING
01.2007 - 06.2010
BACHELOR OF ARTS - FASHION AND TEXTILES
CALIFORNIA STATE UNIVERSITY
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