Summary
Overview
Work History
Education
Skills
Timeline
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Conner Hagen

Seattle,WA

Summary

Results-driven strategy and operations professional with over five years of experience driving growth for startups and enterprise clients across the technology, agriculture, and Web3 sectors. Proven track record of launching and managing large-scale sales enablement initiatives, leading content lifecycle governance, and implementing workflow automation solutions within enterprise ecosystems. Experienced in Agtech, blockchain, and IoT, with hands-on knowledge of metadata structuring, taxonomy management, and AI discoverability. Adept at cross-functional collaboration, stakeholder engagement, and delivering scalable systems that support both sales teams and strategic business outcomes. Passionate about sustainability, innovation, and creating systems that help businesses grow.

Overview

8
8
years of professional experience

Work History

Consultant, Strategy & Operations

Logic20/20 at Microsoft
02.2024 - 07.2025
  • Owned end-to-end management of the Microsoft enterprise sales catalog publishing process, serving as the primary publisher for 60+ offers developed by Solution Architects.
  • Launched and maintained sales offers in SharePoint, ensuring alignment with metadata, taxonomy, and governance standards.
  • Led sales collateral quality assurance and content lifecycle management to ensure offers were compliant and strategically aligned.
  • Drove Azure DevOps workflow automation and intake process optimization to streamline offer approvals and publishing cycles.
  • Created and maintained dozens of SharePoint catalog pages, applying user-centered content design principles to enhance usability and discoverability.
  • Structured content and metadata for AI discoverability (e.g., Copilot integration) to improve searchability and seller enablement.
  • Led the FY25–FY26 taxonomy rollover across hundreds of catalog assets, collaborating with stakeholders and maintaining audit readiness.
  • Partnered cross-functionally across sales ops, business architecture, and product teams to align publishing with enterprise governance.

Business Development Manager

Fiber, Field and Fork
02.2023 - 05.2023
  • Developed and implemented outbound sales methods for clients in Agtech.
  • Worked with clients to create targeted sales strategies for prospective customers.

Business Development Representative

Nova Labs
02.2022 - 11.2022
  • Contributed to business development strategy for the world’s largest Internet of Things network.
  • Developed strong communication skills through technical sales calls with company leadership (primarily CEOs and founders).
  • Cultivated an in-depth understanding of decentralized wireless networks, blockchain, and IoT.

Sales and Marketing Manager

Skagit Valley Malting
07.2017 - 04.2020
  • Developed and executed go-to-market strategies to expand Skagit Valley Malting’s presence across Washington, aligning product positioning with sustainability and agricultural innovation trends.
  • Collaborated with executive leadership to define strategic goals, optimize internal processes, and implement operational systems to support scalable customer growth and efficient supply chain management.
  • Led cross-functional initiatives that improved stakeholder engagement, streamlined customer onboarding, and enhanced alignment between sales, production, and marketing functions.

Education

MBA - Finance

Seattle University
Seattle, WA
06-2022

Bachelor of Business Administration - Marketing

Western Washington University
Bellingham, WA
06-2017

Skills

  • Business Development & Sales Strategy
  • Relationship Management & Communication
  • Technical Sales – Web3, Blockchain, IoT, AgTech
  • Metadata Governance & Taxonomy Management
  • Azure DevOps Workflow Automation
  • SharePoint & Power Apps Content Publishing
  • Cross-Functional Stakeholder Coordination
  • Sales Collateral QA & Audit Enablement
  • Structuring Content for AI Discoverability
  • Content Lifecycle Management

Timeline

Consultant, Strategy & Operations

Logic20/20 at Microsoft
02.2024 - 07.2025

Business Development Manager

Fiber, Field and Fork
02.2023 - 05.2023

Business Development Representative

Nova Labs
02.2022 - 11.2022

Sales and Marketing Manager

Skagit Valley Malting
07.2017 - 04.2020

MBA - Finance

Seattle University

Bachelor of Business Administration - Marketing

Western Washington University

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