Connie Gross
Berryton,KS
Summary
Dynamic marketing professional with a proven track record at Ameristar Casino enhancing brand visibility through targeted campaigns and social media management. Skilled in data analysis and relationship building, I drive strategic initiatives that foster customer engagement and operational efficiency, ensuring impactful results in competitive markets.
Overview
2026
2026
years of professional experience
Work History
Marketing Associate
Ameristar Casino Resort Spa
- Assisted in executing marketing campaigns to enhance brand visibility and customer engagement.
- Collaborated with cross-functional teams to develop promotional materials and digital content.
- Conducted market research to identify trends and consumer preferences for targeted marketing strategies.
- Managed social media accounts, creating engaging content to increase follower interactions and brand awareness.
Vice President
Aspn
- Directed strategic initiatives to enhance operational efficiency and drive organizational growth.
- Analyzed market trends to inform decision-making processes and identify new business opportunities.
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
- Delivered strong financial performance despite challenging economic conditions by executing prudent risk management strategies throughout all aspects of business operations.
- Implemented advanced data analytics tools to drive data-driven decision-making across all levels of the organization, leading to better business outcomes.
- Launched new products or services in various markets by conducting comprehensive market research studies and tailoring offerings based on customer needs analysis.
- Established and directed successful programs focused on Area.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Oversaw business-wide changes to modernize procedures and organization.
- Devised and presented business plans and forecasts to board of directors.
Business Development Manager
Cananwill
- Developed and implemented strategic partnerships to expand market reach and enhance brand visibility.
- Conducted market research to identify new business opportunities and refine sales strategies.
- Collaborated with cross-functional teams to align product offerings with customer needs and market trends.
- Analyzed competitive landscape to inform pricing strategies and promotional campaigns.
- Streamlined business development processes, improving efficiency in lead generation and follow-up activities.
- Increased client base by identifying new business opportunities and cultivating strong relationships with key decisionmakers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Generated new business with marketing initiatives and strategic plans.
- Represented company and promoted products at conferences and industry events.
- Reached out to potential customers via telephone, email, and in-person inquiries.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Delivered compelling sales presentations to prospective clients, highlighting the unique value proposition of our products and services.
- Strengthened client relationships, conducting regular follow-up meetings to ensure satisfaction and uncover additional needs.
- Implemented CRM tools to better track sales opportunities and customer interactions.
- Participated in trade shows and conferences to network and generate leads.
- Expanded customer base by networking at industry events and leveraging social media platforms.
- Drove revenue growth by identifying and securing new business opportunities in untapped markets.
- Compiled and analyzed data to determine approaches to improve sales and performance.
Business Co-Owner
Turkey Knob Farm, LLC
03.2019 - Current
- Assisted in daily operations, ensuring efficient workflow and customer satisfaction.
- Supported financial processes, including budgeting and expense tracking.
- Collaborated with vendors to source products and negotiate pricing.
- Implemented marketing strategies to enhance brand visibility and reach target audience.
- Managed social media accounts, creating engaging content to increase follower engagement.
- Strengthened financial stability with prudent budget management, cost reduction initiatives, and meticulous record-keeping practices.
Field Underwriters
Workman’s Auto
City of Los Angeles, CA
09.2010 - 09.2011
- Assisted in daily operations, ensuring efficient workflow and customer satisfaction.
- Supported financial processes, including budgeting and expense tracking.
- Collaborated with vendors to source products and negotiate pricing.
- Implemented marketing strategies to enhance brand visibility and reach target audience.
- Managed social media accounts, creating engaging content to increase follower engagement.
- Strengthened financial stability with prudent budget management, cost reduction initiatives, and meticulous record-keeping practices.
Marketing
Ameristar Casino Resort Spa
01.2015 - 09.2015
- Streamlined marketing processes to maximize results within budget constraints.
- Distributed advertising and marketing collateral to store locations.
- Assisted marketing department in various projects, promotions and events.
- Enhanced brand visibility by executing targeted marketing campaigns.
- Maintained harmonious visual marketing guidelines.
- Facilitated partnerships with complementary brands, creating synergistic marketing opportunities.
Education
None - Accounting
Barton Comm College
Great Bend, KS05.1977
Skills
Skills:
Telephone, computer, Telecommunications ,
Basically all office machines and software
Work well with public being in Sales/Marketing/Customer Service for my entire career
Websites
Accomplishments
Certified Insurance Counselor. Certificate
Key Note Speaker at National Women’s Insurance Alliance.
Timeline
Business Co-Owner
Turkey Knob Farm, LLC
03.2019 - Current
Marketing
Ameristar Casino Resort Spa
01.2015 - 09.2015
Field Underwriters
Workman’s Auto
09.2010 - 09.2011
Marketing Associate
Ameristar Casino Resort Spa
Vice President
Aspn
Business Development Manager
Cananwill
None - Accounting
Barton Comm College