Summary
Overview
Work History
Education
Skills
Timeline
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Connie Whalen

Fort Myers,Florida

Summary

Confident and resourceful professional seeking management role that offers opportunity for team development and category growth.


Results-driven leader develops and implements digital brand strategies utilizing supporting metrics and customer insights to develop creative approaches that drive customer loyalty, brand recognition and elevation of product.


Hardworking team builder with a focus on maximizing performance and surpassing business objectives. Innovative leader with high energy and engaging personality.




Overview

9
9
years of professional experience

Work History

Lead Analyst Brand Advocate

Lowe's
12.2022 - Current
  • Analyzes customer behavior and pain points to identify opportunities to improve the online experience and drive conversion
  • Leads and guides team members to inspire and grow.
  • Provide accurate reporting and insights across the digital channel related to content, product information, assortment, and competitive gaps/opportunities
  • Guides Search Engine Optimization (SEO) keyword analysis and the updating of online content to drive incremental traffic
  • Completes root cause analysis on key performance indicators
  • Develops and maintains relationships with brand leadership teams and cross-functional partners. Aligns on common business goals and executes merchandising strategies
  • Builds and leads complex presentations with suppliers and merchants to gain alignment on strategic plans
  • Leads creation of project plans and aligns with merchandising and Mohawk to drive execution


Senior Digital Brand Advocate

Lowe's
01.2022 - 12.2022

Senior Allocator

Chico's FAS
04.2021 - 01.2022
  • Managed $150M (4M units) Omnichannel Knits & Petites replenishment for Frontline & Outlet to boost inventory productivity by channel.
  • Responsible for the growth and development of Direct Reports & training of Allocation Team.
  • Leader in creating Strategies by Floorset each month, based on upcoming marketing & promotions, ensuring that we have the right amount of inventory in stores and online, in the right stores, with the most profitable size curve by store to drive the most sales.
  • Size Buyer: Owns analysis to size level to guarantee correct size curve by fabrication, silhouette & season to ensure highest ST and action sizing opportunities for department.
  • Partners with Frontline & DCOM Planners for Final Buy unit depths by style by channel.
  • Reviews and analyzes weekly business, interpreting results, identifying solutions and communicating action points to cross functional team to drive sales.

Allocator II

Chico's FAS
01.2019 - 04.2021

Associate Merchant

Family Dollar
08.2018 - 01.2019
  • Independently made purchasing decisions with support from Planning to build a seasonal strategy assortment with a strong growth plan
  • Directly responsible for the growth and development of Assistant Merchant
  • Leveraged market trends, competitive landscape and density results to implement specific Urban/Rural and Climate localization initiatives to drive sales
  • Collaborated with Enterprise Planners to realign the swim and uniform door count allocation and presented new action plans to senior leadership
  • Maximize business opportunities by analyzing sales trends, key items, vendor profitability, aged inventory and made recommendations to drive sales and improved performance

Assistant Merchant

Family Dollar
12.2017 - 08.2018

Assistant Buyer

Macy's
12.2015 - 12.2017

Allocation Analyst

Tory Burch
11.2014 - 12.2015

Education

Bachelor of Science -

Philadelphia University
Philadelphia, PA
05.2008

Skills

  • Brand Development & Strategy
  • Category Growth
  • Presentations & Trainings
  • SEO Strategy and Execution
  • Team & Mentor Development
  • Product LifeCycle Management
  • Market Analysis
  • Digital Content Development
  • Sales Tracking
  • Budgeting and Allocation
  • Brand Messaging
  • Retail Knowledge
  • Customer Demographics
  • Adobe Analytics
  • Jira
  • PowerBI
  • Bazaarvoice
  • CommerceHub
  • seoClarity
  • FullStory

Timeline

Lead Analyst Brand Advocate

Lowe's
12.2022 - Current

Senior Digital Brand Advocate

Lowe's
01.2022 - 12.2022

Senior Allocator

Chico's FAS
04.2021 - 01.2022

Allocator II

Chico's FAS
01.2019 - 04.2021

Associate Merchant

Family Dollar
08.2018 - 01.2019

Assistant Merchant

Family Dollar
12.2017 - 08.2018

Assistant Buyer

Macy's
12.2015 - 12.2017

Allocation Analyst

Tory Burch
11.2014 - 12.2015

Bachelor of Science -

Philadelphia University

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