Connor Crail
Franklin,TN
Summary
I am a progressive leader and innovator with a proven background in achieving high performance sales results. I have established a reputation for strategically and creatively crushing sales targets by out working and out maneuvering competition and seeing trends before others. My background consists primarily in the consumer product B2B retail sales space where I helped catapult my team to new heights by establishing superior relationship with customers, building motivated high output teams, organizing, and implementing unique sell in/sell through strategies, and building data centered forecasting and revenue planning decisions which ultimately lead to high contribution to profit. I'm an enthusiast of the digital
transformation of brands and I'm passionate about strategies that can take brands to new heights. utilizing progressive, forward-thinking strategies that can take brands to new heights.
Overview
10
10
years of professional experience
Work History
Owner/Founder
One Up Growth Strategies
07.2023 - Current
- Managing North American wholesale growth for Royal Albartross of London and Tilley Endurables.
- Passionate about catalyzing wholesale growth in the golf industry, One Up Growth Strategies specializes in innovative tactics to expand distribution and revenue goals for the world's most exciting consumer brands.
- Grew distribution by 40%+ by introducing brands to Scheels Sports, Academy, Golftown, PGA Tour Superstore, and others
- Developed and managed a sales team of 15+ independent sales reps in the US
- Managed demand planning, sales analytics, go-to-market strategy for both brands
VP, Sales and Sales Operations
C Squared Social
07.2020 - 07.2023
- Lead a change campaign that lead to being recognized by Inc5000 as a top 500 fastest growing marketing company in America
- Grew sales revenue by 108% YOY
- Grew customer base from 225 to 415 by implementing unique customer acquisition techniques
- Developed strategic marketing partnerships with multiple globally recognized brands such as Jack in the Box, Mathnasium, United Franchise Group, etc
- Develop full ecomm strategy which lead to significant ROAS growth for client base. Grew ecomm account base from 15 to 75 active clients
- Trained and mentored a highly dynamic/high output sales team
- Negotiated and won several multimillion dollar marketing budgets
Director, Special Markets
Callaway Golf
06.2019 - 07.2020
- Established strategic alliances with companies such as United Airlines, SAP, Heineken Company and Tito's Voka.
- Successfully grew department revenue by 30%+
- Organized and successfully implemented “Callaway Customs” which organized all custom logo product and motivated team of 80+ sales reps to sell corporate logo product offerings
- Managed and grew revenue and profitability with top mass customers :Amazon, Costco and Target by adopting and implementing innovative strategies to drive sales objectives.
- Lead a cross-functional team from product development, marketing, category management, finance, demand planning and IT to develop unique sell-in and sell thru plans which lead to significant growth across all product categories.
Director, Regional Sales
Callaway Golf
01.2017 - 07.2019
- Lead a team of 16 territory sales representatives from lowest performing region in the country to highest performing (percentage to quota) in 2 years.
- Significantly grew marketshare with all major regional accounts such as Scheels Sporting Goods, Austads Golf, GolfTec, Club Champion, etc.
- In 2018, I lead our region to become #1 in “contribution to profit" and #1 in YoY revenue growth.
- Implemented creative tactics in every territory which lead to significant sell-through improvements and market share dominance across product categories.
Senior Manager, National Accounts
Callaway Golf
09.2014 - 01.2017
- Promoted from sales rep of Southern California, to manage and grow markets share and profitability at Golfsmith, the nation’s largest specialty golf retailer.
- Attained $50M+($15M in growth) in revenue by managing 130+ doors throughout the US by cultivating a superior relationship from top-down within the Golfsmith organization.
- Lead a significant change campaign by incorporating category management and a data lead strategy that provided key insights to identify gaps and opportunities in our revenue plan.
- Grew market share from #4 in 2014 to #1 in 2017 in overall brand market share.
- Made significant Improvements in business/customer alignment process that led to 45% overall revenue growth in 3 years.
- Achieved #1 in overall brand market share at Golfsmith 2015-2017 (highest share of any Callaway Golf national account)
Education
Bachelor of Science - Business Administration, Economics And Finance
Northwest Nazarene University
Nampa, ID06.2007
Skills
- Executive leader
- Analytically minded
- Progressive minded and embracer of change
- Creative planner and executor of short and long run plans
- Leader, motivator and people developer
- Constant analyst of market and industry trends
- Audacious goal setter and performance measurer
- Cross functional collaborator and team developer
Firm believer in test, measure and iterate - Team leadership and growth minded
- Executive level writer and presenter
- Complex problem solver
- Passionate and optimistic
Proficient in Excel & Power Point, Google Analytics, Adobe XD and other applications
College Golf Letterman
Played in top 5 position all 4 years of college
Timeline
Owner/Founder
One Up Growth Strategies
07.2023 - Current
VP, Sales and Sales Operations
C Squared Social
07.2020 - 07.2023
Director, Special Markets
Callaway Golf
06.2019 - 07.2020
Director, Regional Sales
Callaway Golf
01.2017 - 07.2019
Senior Manager, National Accounts
Callaway Golf
09.2014 - 01.2017
Bachelor of Science - Business Administration, Economics And Finance
Northwest Nazarene University
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