Connor Fassnacht
Summary
Multi-talented Marketing Consultant with expertise in gaining deep understanding of marketing goals to drive profitability. Successful at combining strong media mix, targeted messages and eye-catching marketing materials to enhance ROI. Expert at leveraging social media to enhance marketing campaigns.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Consultant
Independent
08.2025 - Current
- Drove lead generation through enhanced lead capture tools and pipeline growth through enhanced and automated email and digital marketing tools via HubSpot.
- Boosted website traffic and generated leads through targeted Meta Ads and LinkedIn Sales Navigator campaigns.
- Developed content calendars, produced digital content, and managed social media to enhance brand visibility.
- Advised medium and small businesses on implementing effective digital marketing strategies.
Marketing Manager, Field Sales & Brand Partnerships
Comcast
11.2024 - 06.2025
- Managed Xfinity’s national events for residential and consumer marketing, ensuring effective allocation of $1.5 million budget to maximize engagement.
- Developed and executed B2B and B2B2C marketing strategies to drive subscriber growth and revenue for Xfinity Communities as well as Xfinity on Tour national and regional events.
- Developed marketing plans with targeted messaging and tailored brand experiences to effectively reach specific demographic audiences.
- Executed sponsorships, events, and activations that highlighted value propositions, driving interest among multifamily developers.
- Oversaw multicultural engagement and event strategies at a national and regional level.
- Managed marketing collateral strategies, including brochures, sell sheets, site content, and event materials.
- Partnered with media services to implement strategic media plans to drive acquisition and retention.
- Subject Matter Expert (SME) for multifamily products like Managed Wi-Fi and Connected Building solutions.
- Oversaw budget, vendor management, and contract negotiations for marketing projects and initiatives.
Digital Marketing & Brand Consultant
Emmes Group
03.2024 - 10.2024
- Developed and implement targeted digital marketing strategies that resonate with the healthcare, CRO, biotech, pharma sectors, with an emphasis on therapeutic areas such as vaccines, infectious diseases, rare diseases, neurology, cell and gene therapy, and ophthalmology.
- Created comprehensive digital marketing plans, utilizing a variety of content and creative assets.
- Developed content strategy and managed social media content across platforms, engaging biotech audience effectively.
- Executed direct digital buys and content syndication campaigns, optimizing for maximum reach and engagement with target audiences.
- Developed marketing campaigns and outreach initiatives before, during, and after trade shows, ensuring a strong and cohesive brand message.
- Revamped employer branding and recruitment strategies with Human Resources, enhancing candidate attraction and alignment with company values.
Global Digital Leader, Corian Design
DuPont de Nemours, Inc.
10.2022 - 10.2023
- Digital and Sales Enablement strategic lead, owning the global digital roadmap, digital transformation strategy, content strategy, MarTech Stack, & developed RTM/GTM strategies.
- Defined overall strategy and approved annual plans for Americas, EMEA & APJ for B2B & B2C audiences.
- Owned a $2 million budget for external agencies, paid search & social, MarTech and sales tools.
- Managed 5 direct reports and 2 contractors in cross-functional roles to enhance team collaboration and project outcomes.
- Led internal and external sales communications as well as sales support.
- Managed DuPont’s $4.25 million contract for digital sales enablement tools.
- Digital strategist for 35+ global sites with 2+ million visits a month & social media with 450k followers.
- Oversaw product launches, coordinating video shoots, press releases, media kits, microsites, and omnichannel campaigns to maximize market impact.
- Led alliance marketing & comarketing strategy with key partners like Futrus, M|R Walls, Privacy Plus.
- Managed influencer relations, sponsorships, media relations, events & trade association partnerships.
- Implemented customer loyalty and retention programs to highlight customer successes and strengthen brand loyalty.
- Provided sales enablement technology training, marketing messaging, value props and sales collateral.
- Planned and attended 15 tradeshows overseeing budget, booth design, and presenting in customer meetings.
Americas Digital Marketing Communications Lead, Corian Design
DuPont de Nemours, Inc.
03.2021 - 10.2022
- Subject matter expert and digital strategy lead for Corian Design in North and Latin America.
- Oversaw and approved digital assets, sales collateral, email, social, and digital plans for two successful product launches, ensuring alignment with brand strategy.
- Enlisted an agency to develop comprehensive buyer personas to build tailored and targeted buyer journeys.
- Increased visits to endura.corian.com from 756 in March 2021 to 18,985 in March 2022, demonstrating effective digital marketing initiatives.
- Owned global social media accounts, managed online brand sentiment, content curation and reporting.
- Increased overall social engagement 140% from Q2-Q4 despite a 95% reduction in paid social budget.
- Led omni-channel campaigns from initial campaign development through execution.
- Built HTML emails, web pages, and developed executive dashboards.
- Created account-based and segment-specific sales enablement tools along with centralized content hubs to enhance sales team efficiency.
Loyalty Program Marketing Manager, Bio & Life Sciences
Thermo Fisher Scientific, Inc.
01.2020 - 01.2021
- Developed a content-rich mobile engagement channel, directing recipients to a personalized feed of actionable messages and offers.
- Rebranded Aspire loyalty program and enhanced member portal functionalities.
- Launched product recommendations feature utilizing activity and purchase history to tailor user experience.
Channel Manager-Digital Content, Consumer Marketing
Independence Blue Cross, LLC
08.2018 - 03.2020
- Executed omni-channel campaigns to enhance acquisition, retention, and renewal strategies.
- Led consumer branding and community outreach programs, planning pop-up enrollment events to increase engagement.
- Content owner for consumer and product pages on ibx.com as well as IBX’s consumer content hub.
- Managed content for IBX’s mobile engagement platform, email, social media, and portal to optimize user experience.
- Developed care journeys for 10 chronic conditions with actionable trigger messages using claims data and psychographic segmentation to drive utilization of benefits with highly personalized, actionable messages.
Executive Communications Contractor, North America Marketing
SAP America Inc. (SAP SE)
09.2017 - 07.2018
- Developed executive communications, talking points, briefings and event support for executive-level events.
- Collaborated with GLT, Global Marketing to develop and launch cohesive brand narrative that aligns with strategic marketing goals.
- Managed SAP social channels and content calendars while curating thought leadership and writing blogs to enhance brand visibility.
- Implemented customer success storytelling blog series to engage audience and highlight client achievements.
Education
BA - Public Relations
University of South Carolina, College of Information and Communications
Columbia, S.C.01-2017
Skills
- Digital Sales Enablement
- Social media marketing
- SEO (SEMRush)
- Eloqua
- Marketo
- Salesforce (SFDC)
- Adobe Experience Manager & Analytics
- Digital Asset Management
- Data Visualization
- Brand strategy
- LinkedIn Sales Navigator
- Sales & Customer Engagement
Certification
- Google Search Ads 360, Ads Search, Analytics and all Marketing Platform Certifications
- LinkedIn Content and Creative Design Certifications
- LinkedIn Sales Navigator Essentials
- Content-Led SEO Certification, SEMrush
- Advanced Content Marketing Certification, SEMRush
- Mentor - University of South Carolina, College of Information and Communications
Accomplishments
- 2021 American Advertising Association Silver Award Winner: Interactive / Digital Campaigns
2021 DuPont Innovation Award Winner: Customer Retention Program
DuPont Digital Transformation Ambassador
2022 DuPont Innovation Award Winner – Digital Customer Engagement
2021-23 Professional Development Chair, DuPont Early Career Network (DECN)
Timeline
Marketing Consultant
Independent
08.2025 - Current
Marketing Manager, Field Sales & Brand Partnerships
Comcast
11.2024 - 06.2025
Digital Marketing & Brand Consultant
Emmes Group
03.2024 - 10.2024
Global Digital Leader, Corian Design
DuPont de Nemours, Inc.
10.2022 - 10.2023
Americas Digital Marketing Communications Lead, Corian Design
DuPont de Nemours, Inc.
03.2021 - 10.2022
Loyalty Program Marketing Manager, Bio & Life Sciences
Thermo Fisher Scientific, Inc.
01.2020 - 01.2021
Channel Manager-Digital Content, Consumer Marketing
Independence Blue Cross, LLC
08.2018 - 03.2020
Executive Communications Contractor, North America Marketing
SAP America Inc. (SAP SE)
09.2017 - 07.2018
BA - Public Relations
University of South Carolina, College of Information and Communications