Conor Newton
Brooklyn,NY
Summary
Innovative communications and marketing professional with expertise in promoting academic, career and social development programs. Possesses excellent communication, problem-solving and organizational skills. Trusted advisor goes extra mile to help individuals and organizations succeed.
Overview
8
8
years of professional experience
Work History
Associate of Communications and Marketing
Schwarzman Scholars
07.2021 - Current
- Designed and implemented a record-breaking, global acquisitions digital marketing campaign with partner agency, resulting in increased KPIs across the board, including web traffic, social media engagement, and applications to program
- Drafted and edited organizational and program communications such as press releases, boilerplate, marketing materials, newsletters speeches for leadership including Steve Schwarzman, talking points, English and Chinese language media reports, and PR materials
- Cooperated with program leadership, Beijing office, Blackstone stakeholders, and PR agencies to manage reputation of program and leadership globally; coordinated brand repositioning campaign
- Standardized internal communications systems to streamline collaboration between Beijing and New York offices
- Coordinated crisis responses with external PR agency and in-house stakeholders
- Collaborated with video agency to promote high-level visual storytelling and expand content production focusing on alumni and student ambassadors
- Spearheaded adoption of new multi-touch data attribution system and data warehouse, social listening in English and Chinese, email CRM, expanded SEO, and competitor search term marketing; redesigned drip marketing email campaign which resulted in a 200% increase in CRM database
- Fulfilled many responsibilities of the Director of Communications and Marketing in interim role
Graduate Consultant and Essay Editor
Newton College Consulting
09.2022 - Current
- Guided graduate school applicants in all aspects of application, with a focus on essay writing and polishing
- Oversaw successful applications to Harvard, Columbia, and the University of Pennsylvania
Chinese Teacher
Regis High School
09.2020 - 12.2020
- Designed and taught curriculum for Chinese levels2, 3, and 4
- Students saw improved language, literature, and cross-cultural competency
Communications Associate
Regis High School
08.2018 - 06.2020
- Drafted and designed promotional materials such as press releases, news stories, newsletters, and annual report
- Managed all social media channels and oversaw a growth in content production and follower base
- Assisted the Director of Development in generating a record-breaking annual fund drive
- Worked with legal team and school leadership to manage PR crises
- Implemented streamlined email CRM and standardized internal reporting structure
- Fulfilled many responsibilities of the Director of Communications for six months.
Academic Teacher, Client Liaison
Chengyin Private Academy
09.2016 - 05.2018
- Supported students in their educational journeys, designed curricula, and managed relationships with stakeholders in English and Chinese.
Education
Master of Arts - Chinese Literature
Columbia University
New York, NY05.2021
Bachelor of Arts - English And Chinese
Williams College
Williamstown, MA06.2018
Skills
- Professional proficiency in Mandarin Chinese, written and verbal
- Copywriting and editing in a number of styles and contexts, including press releases, marketing materials, and official PR statements
- Excellent written and verbal communication skills
- News monitoring and social listening, including on Meltwater suite and Factiva
- Teaching, presentation, and public speaking experience
- Mandarin to English Translation
- Archival, qualitative and quantitative research methods
- Microsoft Office Suite; Adobe Suite (Photoshop, Indesign, Dreamweaver); Canva Pro; some familiarity with HTML
- Basic photo, sound, and video editing experience
- Email CRM's, including PHPList, Salesforce, and Mailchimp
- DAM integration, including MediaValet
Languages
Chinese (Mandarin)
Full Professional
Shanghainese
Elementary
Interests
Guitar, keyboards, and vocals at Rosso Rosso
Timeline
Graduate Consultant and Essay Editor
Newton College Consulting
09.2022 - Current
Associate of Communications and Marketing
Schwarzman Scholars
07.2021 - Current
Chinese Teacher
Regis High School
09.2020 - 12.2020
Communications Associate
Regis High School
08.2018 - 06.2020
Academic Teacher, Client Liaison
Chengyin Private Academy
09.2016 - 05.2018
Master of Arts - Chinese Literature
Columbia University
Bachelor of Arts - English And Chinese
Williams College
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