Megann Bruckert
Louisville,KY
Summary
Emerging Public Relations professional excels in developing and deepening diverse media relations to secure coverage for company and clients. Persuasive, dedicated and decisive problem-solver with swift critical thinking and conflict management skills. Enthusiastic public relations professional seeking to leverage experience in promoting companies in positive way and developing mass communications messages. Passionate for devising promotional and informational messages to build brand image, inform general public of promotions and initiatives and influence targeted audiences while strategically using metrics to monitor campaign results. Motivated professional offering Bachelor of Arts degree in Communication Studies and Public Relations. Adds value to any organization in need of great collaboration, interpersonal, and multitasking abilities. Meets tight deadlines every time.
Overview
4
4
years of professional experience
Work History
Communications & Marketing Associate
National Emergency Management Association
08.2022 - 03.2023
- Boosted brand visibility by developing and executing targeted marketing campaigns.
- Optimized customer engagement through tailored email marketing strategies.
- Enhanced social media presence with creative content and effective targeting.
- Conducted comprehensive market research for informed decision-making in campaign development.
- Created eye-catching visual assets for print and digital campaigns that resonated with target audiences.
- Collaborated on content creation for company blog, driving organic traffic and boosting search engine rankings.
News Anchor
NewsChannel12-Western Kentucky University
09.2019 - 05.2022
- Edited videos before publishing
- Created tightly written news stories crafted from reliable sources
- Wrote engaging stories and copy for live or pre-recorded broadcasts to successfully cover important news topics
- Covered news on-air for multiple shows
- Completed in-depth research and interviews in subjects to develop comprehensive stories.
Sports Anchor
The Extra Point-Western Kentucky University
09.2019 - 05.2022
- Created tightly written news stories crafted from reliable sources
- Wrote engaging stories and copy for live or pre-recorded broadcasts to successfully cover important news topics
- Worked closely with team members to deliver project requirements, develop solutions and meet deadlines
- Covered sports news on-air for multiple shows.
Public Relations Intern
WKU Imagewest
08.2021 - 12.2021
- Drafted social media posts and created videos with eye for viral content strategies
- Created original content for blog posts and website articles
- Prepared and disseminated press releases for company and clients
- Reviewed and corrected materials prepared by all staff to proofread and edit for spelling, grammar and style
- Maintained professionality and efficiency while working closely with leadership
- Devised public relations strategies to engage with and influence general public in support of accomplishing business objectives and boosting revenues
- Responded to requests for information from media or designated appropriate spokespeople or information sources for requests
- Developed social media posts for various public relations campaigns for the university.
Leadership Engagement Specialist
Alpha Delta Pi Sorority
01.2021 - 12.2021
- Informed every member of the chapter of the various club opportunities around campus that they could participate in
- Managed an organized Excel spreadsheet of each member of the chapter and the two clubs or organizations that they were a member of
- Created relationships with the organization leaders on campus in order to relay various information to the chapter members about the different organizations
- Filled out detailed paperwork relating to the organizations our members were a part of and the leadership positions they held within those organizations
- Continuously encouraged the members of the chapter to be involved on campus by providing them opportunities to participate.
Social Media Marketing Intern
Kentucky Organ Donor Affiliates
06.2021 - 08.2021
- Focused on growing social media presence through engaging content and using data and customer insights to guide process
- Monitored Facebook, Instagram, Twitter and other social media platforms to build customer connections
- Suggested improvements to enhance customer experience on social platforms and internal processes
- Utilized Twitter and Facebook to promote products, services and content
- Proposed innovative storylines for digital content and developed unique campaigns to promote brand engagement
- Performed analysis of market strengths, weaknesses, opportunities and threats
- Communicated clearly and concisely, both orally and in writing
- Participated in brainstorming sessions to discuss ideas and develop marketing campaigns
- Connected with customers by responding to comments and tagged photos with engaging questions and remarks
- Started up and ran the organization's new TikTok account
- Reviewed analytics and created reports on key metrics
- Attended events and produced live social content
- Monitored all social media platforms for trending news, ideas, and feedback
- Assisted in the development and management of social media marketing and influencer marketing strategy
- Assisted in the creation and editing of written, video, and photo content
- Designed and presented new social media campaign ideas
- Helped in the creation and editing of content for newsletters.
Marketing and Public Relations Intern
Kentucky Humane Society
06.2021 - 08.2021
- Answered email and social media messages according to prescribed policies
- Answered phone calls and emails to respond to customer inquiries and questions
- Proofread and edited marketing collateral, including brochures, web copy and social media posts
- Performed administrative tasks to streamline organizational productivity
- Assembled support materials for marketing campaigns and events
- Helped to plan the annual Tuxes and Tails Gala by reaching out to local businesses through email and by phone call in order to gain sponsors for the event
- Called private regular donors of the Kentucky Humane Society to thank them and show appreciation for their generous support
- Contributed to preparation of detailed promotional presentations
- Filed paperwork and updated account information.
Director of Philanthropy
Alpha Delta Pi Sorority
01.2020 - 12.2020
- Created and executed annual and long-term strategic plans to meet fundraising goals
- Met with funders to cultivate relationships and to present philanthropic proposals
- Worked with marketing team to create, publish and successfully promote philanthropic efforts via social media, website and printed materials
- Participated in annual educational activities to expand and develop as professional in field of fundraising
- Orchestrated unique fundraising strategies related to special events
- Performed as primary staff liaison to board philanthropy advisors, support board and executive director in achieving plan goals
- Researched, wrote and presented compelling funding proposals to various businesses, churches and schools to increase awareness and grow charitable revenue
- Directed social media campaigns, developed marketing materials, executed in-person fundraisers and served as articulate, enthusiastic and visible spokesperson
- Planned and executed our annual philanthropic event, Run for Ronald, in support of Ronald McDonald Charities that raised over $8,000 in the middle of COVID-19
- Planned and executed our two philanthropy weeks throughout the year that included percentage nights with businesses and tabling events.
Education
Bachelor of Arts - Communication Studies And Public Relations
Western Kentucky University
Bowling Green, KY05.2022
Skills
- Media kits
- Press releases
- Social media platforms
- Communications strategies
- Strategic and persuasive copy
- Online copywriting
- Professional business writing
- Strategy development
- Research proficiency
- Social media management
- Event coordination
- AP style understanding
- Problem-solving
- Strong work ethic
- Effective communication
- Active listening
- Clerical
- Organizational skills
- Team building and collaboration
- Conflict resolution
- Written and verbal communication
- Campaign monitoring
- SWOT analysis
- Social media marketing
- Content generation
- Content strategy
- Google Analytics
- Blogging
Activities
- Alpha Delta Pi Sorority
- Community Group Leader with Christian Student Fellowship
- NewsChanel12
- The Extra Point
Awards
- Graduating with a certificate in Strategic Communications
- Winner of the Undergraduate Research and Creative Project Award: area of written creative project
- Hootsuite Certificate
- Coursera Excel Certificate
- Named to the President's List for four years
Timeline
Communications & Marketing Associate
National Emergency Management Association
08.2022 - 03.2023
Public Relations Intern
WKU Imagewest
08.2021 - 12.2021
Social Media Marketing Intern
Kentucky Organ Donor Affiliates
06.2021 - 08.2021
Marketing and Public Relations Intern
Kentucky Humane Society
06.2021 - 08.2021
Leadership Engagement Specialist
Alpha Delta Pi Sorority
01.2021 - 12.2021
Director of Philanthropy
Alpha Delta Pi Sorority
01.2020 - 12.2020
News Anchor
NewsChannel12-Western Kentucky University
09.2019 - 05.2022
Sports Anchor
The Extra Point-Western Kentucky University
09.2019 - 05.2022
Bachelor of Arts - Communication Studies And Public Relations
Western Kentucky University
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