Summary
Overview
Work History
Education
Skills
Websites
Certification
Awards
Key Client Industry Verticals
Timeline
Generic

Constance Richards

Cleveland

Summary

Dynamic marketing professional with a proven track record at Ansira, driving a 25% increase in client retention through tailored strategies. Proficient in HubSpot and Salesforce, I excel in consultative selling and stakeholder management, consistently exceeding revenue goals while fostering long-term partnerships across diverse sectors.

Overview

15
15
years of professional experience
1
1
Certification

Work History

MANAGER, LOCAL MARKETING ACTIVATION

Ansira
09.2024 - Current
  • Consistently exceeded a $5,500 monthly MRR goal, contributing to predictable revenue growth.
  • Managed high-value accounts across manufacturing, home energy, insurance, automotive, and home improvement sectors.
  • Delivered tailored strategies that led to a 25% increase in client retention and long-term partnerships.
  • Conducted 30+ SaaS demos monthly, increasing paid media program adoption.
  • Collaborated with product, marketing, and analytics teams to align sales strategies with brand goals.

SENIOR LOCAL MARKETING SALES CONSULTANT

Ansira
07.2019 - Current
  • Educated local affiliates on building digital marketing strategies aligned with business objectives.
  • Drove enrollment in digital programs across 7+ platforms including Google, Facebook, YouTube, CTV, and Streaming Radio.
  • Optimized CRM workflows across HubSpot, Salesforce, Gong, and Outreach, increasing retention by 15%.
  • Built and maintained a high-volume sales pipeline through personalized outreach and automation.
  • Delivered impactful sales presentations tailored to client verticals and KPIs.

SALES CONSULTANT - PROPERTY MANAGEMENT

Village Green Holding
Cleveland
01.2016 - 06.2019
  • Exceeded sales targets by 15% quarterly through market analysis and client outreach.
  • Drove occupancy above 85% by increasing lease inquiries and lead generation.
  • Streamlined leasing processes, resulting in a 15% efficiency gain.
  • Mentored and trained 3 new consultants, enhancing team productivity.

DANCE TEAM MEMBER

Cleveland Cavaliers
Cleveland
07.2015 - 05.2019
  • Performed at 41+ NBA games annually while balancing a full-time career.
  • Represented the organization at community events and corporate functions.
  • Learned and executed complex choreography, demonstrating adaptability and discipline.

CUSTOMER SERVICE SPECIALIST

Zambelli Fireworks
New Castle
06.2010 - 06.2015
  • Strengthened long-term client relationships and provided personalized service at 24+ annual events.
  • Handled detailed customer service requests with professionalism and accuracy.

SALES ASSOCIATE

The North Face
Grove City
05.2012 - 05.2013

Education

BBA - Marketing

Kent State University
Kent Ohio
05.2015

Skills

  • HubSpot and Salesforce
  • Gong and Outreach
  • Lead generation and pipeline management
  • Consultative and cross-selling
  • SaaS proficiency
  • Stakeholder management
  • Brand positioning
  • Paid media strategies
  • Performance analysis
  • Strategic campaign planning
  • Social media strategy
  • Digital marketing expertise
  • Account management
  • Sales presentations

Certification

  • Fundamentals of Digital Marketing - Google
  • Creating a Communications Strategy - LinkedIn
  • Marketing Strategy: Build Customer Loyalty - LinkedIn
  • Customer Experience: Journey Mapping - LinkedIn

Awards

  • Village Green Top Closer Award
  • Village Green Mentor Award
  • Village Green Outreach Award

Key Client Industry Verticals

  • Manufacturing & Equipment
  • Insurance & Financial Services
  • Automotive & Powersports
  • Home Improvement & Energy Solutions
  • Retail & Consumer Products

Timeline

MANAGER, LOCAL MARKETING ACTIVATION

Ansira
09.2024 - Current

SENIOR LOCAL MARKETING SALES CONSULTANT

Ansira
07.2019 - Current

SALES CONSULTANT - PROPERTY MANAGEMENT

Village Green Holding
01.2016 - 06.2019

DANCE TEAM MEMBER

Cleveland Cavaliers
07.2015 - 05.2019

SALES ASSOCIATE

The North Face
05.2012 - 05.2013

CUSTOMER SERVICE SPECIALIST

Zambelli Fireworks
06.2010 - 06.2015

BBA - Marketing

Kent State University

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