Summary
Overview
Work History
Education
Skills
Additional Information
References
Timeline
Generic

Corey Eggen

Fergus Falls,MN

Summary

Resourceful Marketing Product Manager successfully executes strategic marketing initiatives and effective brand management. Resourceful product positioning and messaging. Develop branding product and marketing programs to quickly drive market awareness .

Overview

Work History

Marketing Director

Wick Media Daily Jounal
Fergus Falls, MN
  • Collaborate with local businesses to help them obtain their financial goals through print advertising campaigns and digital media
  • Manage current accounts and develop new accounts
  • Track and analyze client trends and make appropriate measures.
  • Developed and implemented a comprehensive marketing strategy to increase brand awareness.
  • Created customer-focused messaging that resonates with target audiences.
  • Collaborated with internal stakeholders to ensure products meet customer expectations.

Sole Proprietorship Owner

I-94 Promotions
Fergus Falls, MN
  • Identified market trends, gathered customer feedback and analyzed competitive landscape to develop new product ideas.
  • Collaborated cross-functionally with engineering, design, marketing, sales and operations teams to define requirements for new products.
  • Coordinated product launches and promotional activities across multiple channels including web, email and social media.
  • Maintained relationships with third-party vendors providing technology solutions necessary for launching new products or services.
  • Participated in product demos at trade shows or other industry events.
  • Supervised creation of marketing materials and collateral.
  • Negotiated with vendors to obtain most cost-effective pricing for product distribution.

Operations Director

Wissota
  • Oversee and execute marketing at 50 regional facilities to ensure that processes, standards of marketing sales goals are achieved, safety policies, procedures, and regulations are met
  • Developer of relationships within the organization to advance the system and processes of operation by fundraising and sponsorship development
  • Top Brand Builder of Promotions named as one of the top ten Promoters/Marketers in the Business by Speedway Illustrated Nationwide.

General Motors Specialist

Nelson Auto Center
Fergus Falls, MN
  • Boosted customer base penetration with creative promotional approaches.
  • Collaborated with marketing team and functional management to achieve business and marketing strategy objectives.
  • Managed product demonstrations, testimonials and benchmarks for performance evaluation.
  • Conducted market research to identify potential customers for sales campaigns.
  • Monitored customer order process and addressed customer issues.

Campus Director

Lutheran Brethern Homes
Fergus Falls, MN
  • Developed and presented new ideas and conceptualized new approaches and solutions.
  • Analyzed problematic situations and occurrences to provide solutions and facilitate company survival and growth.
  • Managed staff, financials and key performance indicators to facilitate business operations.
  • Monitored progress by establishing plans, budgets and measuring results.
  • Reviewed financial statements and sales or activity reports to measure productivity or goal achievement.

Franchise Director

Perkins Restaurants & Bakery
Edina, MN
  • Conducted research on potential franchise markets and trends.
  • Provided guidance to existing franchisees regarding business operations, marketing, sales, customer service, and product development.
  • Monitored the performance of each franchise location to ensure compliance with company standards and policies.
  • Developed promotional materials that could be used by all franchises in their respective regions.
  • Directed and coordinated products, services and sales activities.
  • Met with sales and design departments to determine project road maps and create unique products to drive profitability and champion brand.

Education

Associate of Applied Science - Business Administration And Management

Minnesota State Community And Technical College
Fergus Falls, MN
12.1992

Fergus Falls Senior High School
12.1988

Skills

  • Product Roadmaps
  • Project Planning
  • Design thinking
  • Strategic Planning

Additional Information

I have a strong understanding in project management technologies engineering of infrastructure of property electrical grid and load planning for my our development projects, Contracted to assist Lake Region Electric with marketing platform advertising and branding as needed.

References

  • Jeff Ackerson, Vector Windows President CEO, 1-800-739-9899
  • Dale Hexum, Pastor Good Sheppard church, 1-218-736-6951
  • Bill Bevill, Retired Sales Manager, 1-320-760-8256

Timeline

Marketing Director

Wick Media Daily Jounal

Sole Proprietorship Owner

I-94 Promotions

Operations Director

Wissota

General Motors Specialist

Nelson Auto Center

Campus Director

Lutheran Brethern Homes

Franchise Director

Perkins Restaurants & Bakery

Associate of Applied Science - Business Administration And Management

Minnesota State Community And Technical College

Fergus Falls Senior High School

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Corey Eggen