Corey Bailey
Washington,DC
Summary
Results-oriented Business Development and Marketing Professional with over 10 years of experience in driving campaigns and enhancing client relationships. Skilled in translating engagement data into actionable sales priorities and developing efficient go-to-market processes. Recognized for achieving significant sales milestones and awarded the Rising Star Award for contributions to company culture.
Overview
1
1
Certification
8
8
years of professional experience
Work History
Marketing Manager
Authorium
11.2025 - Current
- Delivered a 50% click-to-open rate across both an eight-email Washington administrative operations campaign and a seven-email federal civilian campaign launched following Authorium's FedRAMP authorization.
- Planned, executed, and analyzed five government-focused campaigns comprising 35 emails and audiences totaling nearly 3,000 contacts across state and federal markets.
- Analyzed 1,511-contact national procurement campaign spanning 6,415 sends, identifying 15 sales-ready prospects, 310 qualified contacts, and 39 agencies with multiple engaged stakeholders.
- Designed a four-factor lead-scoring framework using engagement, persona, account fit, and campaign relevance to convert marketing activity into prioritized Sales recommendations.
- Developed a persona-classification model for 500+ government job titles, accurately classifying 83% of contacts by decision-making authority.
- Launched a market-intelligence program to monitor procurement, contract management, legislation, audits, modernization, and AI adoption across 20+ states.
- Coordinated with Sales and executive leadership to define a Marketing-to-Sales motion that identifies buying signals, qualifies engagement, prioritizes accounts, and facilitates follow-up.
Senior Sales Development Representative
Authorium
10.2024 - 10.2025
- Developed Authorium's go-to-market strategy and pipeline in New York, Virginia, Maryland, Texas, and the federal market through agency research, account mapping, prospect identification, and targeted outreach and relationship development.
- Leveraged direct experience with government buyers and public-sector sales cycles to transition into marketing and develop stronger campaigns, messaging, targeting, and Sales enablement programs.
- Used government procurement, spending, contract, and organizational data to identify relevant programs, active initiatives, and potential entry points within complex public-sector organizations.
- Utilized experience with government buyers and public-sector sales cycles to enhance marketing efforts and create effective campaigns, messaging, targeting, and sales enablement programs.
Senior Business Development Representative
ZoomInfo
09.2023 - 09.2024
- Created 400+ qualified sales opportunities that contributed to over $1M in new business, with an average contract value of $300K, while achieving 105% to 200% of monthly quota.
- Conducted 100+ targeted calls and emails daily, generating qualified opportunities and expanding pipeline.
- Mentored three new employees while maintaining pipeline and exceeding sales goals.
Corporate Recruiter
Cobalt
08.2022 - 09.2023
- Established in-house corporate recruiter role, enhancing recruitment strategy and execution.
- Collaborated with directors to define role requirements and develop recruitment strategies.
- Maintained candidate pipeline, facilitating 25 phone and 5 in-person interviews monthly.
- Collaborated with directors to define role requirements and refine recruitment strategies.
- Maintained candidate pipeline, averaging 25 phone interviews and 5 in-person interviews monthly.
Senior Business Development Representative
Cobalt
08.2021 - 08.2022
- Conducted 70+ daily calls, email campaigns, and LinkedIn outreach to establish new business relationships.
- Promoted the Cobalt brand at various industry conferences across the country.
- Exceeded quarterly sales goals consistently, leading to promotion to Senior BDR within the first year.
Membership Sales
American Society of Travel Advisors
10.2018 - 08.2021
- Increased membership renewals by 6%, contributing to overall retention strategy in 2019.
- Increased membership renewals by 6% in 2019.
- Managed all Young Professional Society (YPS) recruitment, activities, and events.
- Secured registrations for the first-ever virtual Global Convention 2020, driving attendance to over 2500.
- Exceeded attendance goals by 30% for ASTA's Destination Expo in Israel.
- Managed recruitment and engagement activities for Young Professional Society (YPS), enhancing member involvement and community events.
Education
Bachelor of Science - Marketing
Johnson & Wales University
Providence, RI05-2010
Skills
- Marketing campaign development
- Content strategy
- Strategic planning
- Marketing analytics
- Business development
- Go-to-market strategy
Certification
- Binghamton University - Emotional Intelligence 04/2021
- University of South Florida - Diversity, Equity, and Inclusion in the Workplace 05/2021
- University of South Florida - Inclusive and Ethical Leadership 12/2020
Timeline
Marketing Manager
Authorium
11.2025 - Current
Senior Sales Development Representative
Authorium
10.2024 - 10.2025
Senior Business Development Representative
ZoomInfo
09.2023 - 09.2024
Corporate Recruiter
Cobalt
08.2022 - 09.2023
Senior Business Development Representative
Cobalt
08.2021 - 08.2022
Membership Sales
American Society of Travel Advisors
10.2018 - 08.2021
Bachelor of Science - Marketing
Johnson & Wales University