Corinne Ribiere
Beacon,NY
Summary
Results-oriented Digital Marketing and E-Commerce Leader with 12+ years of driving revenue growth in DTC and B2B channels. Expertise in scaling performance marketing across paid social, affiliate, and lifecycle channels while effectively managing budgets. Skilled in full-funnel growth strategies focused on acquisition, conversion, and retention, enhancing efficiency and product performance through strategic merchandising and content.
Overview
17
17
years of professional experience
Work History
Digital Marketing Manager
Lightology
05.2023 - Current
- Own digital marketing strategy, budget allocation, and performance against revenue targets across all channels
- Own performance marketing across Meta, Pinterest, affiliate, and lifecycle channels, from strategy and creative development through campaign launch and optimization to drive efficient acquisition and revenue growth
- Manage external Google Ads agency, overseeing strategy, spend allocation, and performance against ROAS and revenue goals
- Launched and scaled affiliate program (ShareASale, Impact), building it into a consistent revenue-driving acquisition channel
- Develop lifecycle marketing strategy using segmentation and personalization to improve engagement, retention, and conversion
- Drive onsite merchandising and promotional strategy aligned with product launches and revenue priorities
- Translate cross-channel performance data into actionable optimizations that improve acquisition efficiency and conversion performance
Senior Merchandising and Marketing Lead
Lightology
09.2020 - 04.2023
- Led e-commerce merchandising, onsite content, and promotional strategy to support revenue growth and seasonal planning
- Owned performance analytics and reporting, translating customer behavior and sales data into merchandising and marketing actions
- Built and managed cross-vendor promotional calendar across 100+ partners, aligning execution with inventory and demand signals
- Developed conversion-focused initiatives including gift-with-purchase programs to increase AOV and engagement
- Optimized product detail pages through imagery, photography, navigation, and customer-generated content to improve conversion and product storytelling
- Created onsite editorial content including articles, trend forecasts, and product storytelling to drive SEO, engagement, and inspiration
- Applied performance insights across merchandising and marketing initiatives to improve conversion rate and campaign ROI
Associate Director, Digital Merchandising
Modell's Sporting Goods
New York, NY
01.2018 - 04.2020
- Spearheaded digital merchandising and site optimization strategy, driving improvements in conversion rate and online sales performance
- Executed SEO and SEM strategies, improving visibility, organic traffic, and traffic quality
- Developed data-driven digital marketing strategies that increased online visibility and significantly improved customer engagement
- Directed front-end experience improvements through behavioral analytics, enhancing user experience and increasing repeat site visits
- Aligned merchandising strategy with marketing campaigns, boosting product performance and sell-through
- Managed and mentored team responsible for digital content execution and site operations, fostering continuous improvement and execution quality
- Orchestrated cross-functional collaboration across merchandising, marketing, and creative teams to expand brand reach and campaign effectiveness
User Experience Specialist
Dressbarn
Mahwah, NJ
01.2014 - 01.2015
- Enhanced UX through A/B testing.
- Utilized data insights to improve search functionality.
- Led user acceptance testing for site upgrades.
Website Merchandiser
Dressbarn
Mahwah, NJ
01.2013 - 01.2014
- Developed product categories and content plans to enhance user experience.
- Ensured brand consistency across workflows to strengthen brand identity.
- Collaborated with team to create monthly catalogs, improving product visibility.
Merchandise Allocator
Dressbarn
Mahwah, NJ
08.2009 - 05.2013
- Implemented replenishment models that improved stock accuracy and minimized out-of-stock occurrences.
- Optimized inventory levels to balance supply and demand, ensuring timely product access for customers.
- Developed allocation strategies to enhance product availability and support sales objectives.
Education
Bachelor of Science - Fashion Merchandising Management
Fashion Institute of Technology
New York, NY05-2013
Skills
- E-commerce Growth Strategy
- Revenue & Budget Ownership
- Performance marketing
- Paid media strategy
- Affiliate marketing
- Conversion optimization
- Lifecycle marketing
- User Experience Design
- Content strategy
- Performance analytics
- A/B testing
- Campaign strategy
- Cross-functional leadership
Timeline
Digital Marketing Manager
Lightology
05.2023 - Current
Senior Merchandising and Marketing Lead
Lightology
09.2020 - 04.2023
Associate Director, Digital Merchandising
Modell's Sporting Goods
01.2018 - 04.2020
User Experience Specialist
Dressbarn
01.2014 - 01.2015
Website Merchandiser
Dressbarn
01.2013 - 01.2014
Merchandise Allocator
Dressbarn
08.2009 - 05.2013
Bachelor of Science - Fashion Merchandising Management
Fashion Institute of Technology