CORY PEARSON
Shoreview,MN
Summary
Award winning advertising professional with experience spanning the retail, CPG and auto sectors. An inventive thinker with a consumer-first approach to brand management supports a commitment to delivering original comprehensive solutions rooted in business goals. Recognized as a self-starter that believes hard work, strong leadership and a collaborative team are fundamental to success.
Overview
14
14
years of professional experience
Work History
Director, Paid Media
Ovative/group
Minneapolis, MN
06.2021 - Current
- Team - growth, structure, efficiency
- Client - 5x media spend, 4x revenue 2x profitability, 2x stock prices, x growth
- Focused teams on developing innovative and cutting-edge approaches with effective resource allocation and strategic planning.
- Worked closely with organizational leadership and board of directors to strategically affect operational direction.
Sr. Manager, Paid Media
Ovative/group
Minneapolis, MN
07.2019 - 06.2021
- Team
- Client growth
- Leveraged omni enterprise measurement framework paired with aggressive incrementality testing to drive x growth for Coach.
- Grew annual budget from $X to $X
- Developed and implemented [Type] marketing plans to drive sales, profit and brand objectives.
Manager, Paid Media
Ovative/group
Minneapolis, MN
02.2018 - 07.2019
- Outline media, positioning and site experience adjustments required to drive aggressive growth to client executive teams
- Illustrate the cross-channel influence that multiple advertising tactics have on the path to purchase and define media mix gaps to address to increase conversion rate
- Artfully manage client engagement with to elevate agency credibility and trust
- Consistently attribute achievements to team while providing encouragement and constructive feedback as necessary
Sr. Analyst, Paid Media
Ovative/group
Minneapolis, MN
07.2017 - 02.2018
- Won multimillion-dollar client by partnering with internal teams to illustrate current/future ad investment opportunities
- Foundationally changed client ad investment to efficiently reach a higher qualified audience; this resulted in a 2X year over year increase in return on advertising spend
- Outlined the importance of new customer acquisition on long term enterprise health to fundamentally alter the holistic advertising investment objectives
Manager, Paid Social
Haworth Marketing + Media
Minneapolis, MN
05.2016 - 07.2017
- Demonstrated leadership and impact by successfully building the fastest growing team in agency history
- Independently led a team of 10 who were responsible for $20MM in media investments across global clients including but not limited to Walmart, Dick’s Sporting Goods and Deluxe
- Accurately, objectively and constructively evaluated team member performance via a talent development process which surpassed agency requirements
Manager, Media Strategy
Haworth Marketing + Media
Minneapolis, MN
02.2015 - 05.2016
- Operated as a senior client lead for Polaris, responsible for leading strategic and tactical ad investment planning
- Led campaign work across dozens of initiatives - guided internal/external teams through trend/insight evaluation, communication framework development, media strategy, media buy stewardship and post-campaign analysis
Manager, Out-of-Home Media
Haworth Marketing + Media
Minneapolis, MN
04.2013 - 02.2015
Supervisor, Out-of-Home Media
Haworth Marketing + Media
11.2011 - 04.2013
Planner, Out-of-Home Media
Haworth Marketing + Media
07.2010 - 11.2011
Assistant, Out-of-Home Media
Haworth Marketing + Media
06.2008 - 07.2010
Education
Bachelor of Arts - Business Administration - Marketing
University of Wisconsin – River Falls
05.2008
Skills
- Advanced Measurement
- Leadership
- Presentation
- Customer Cetric Marketing
- X
- X
- X
- X
Additional Information
- INDUSTRY AWARDS , 2013 AdWeek Project Isaac Award - Local Media Invention 2013 & 2015 OAAA Gold Media Plan of the Year Award 2015 OAAA Ratings Driven Media Plan of the Year Award
Timeline
Director, Paid Media
Ovative/group
06.2021 - Current
Sr. Manager, Paid Media
Ovative/group
07.2019 - 06.2021
Manager, Paid Media
Ovative/group
02.2018 - 07.2019
Sr. Analyst, Paid Media
Ovative/group
07.2017 - 02.2018
Manager, Paid Social
Haworth Marketing + Media
05.2016 - 07.2017
Manager, Media Strategy
Haworth Marketing + Media
02.2015 - 05.2016
Manager, Out-of-Home Media
Haworth Marketing + Media
04.2013 - 02.2015
Supervisor, Out-of-Home Media
Haworth Marketing + Media
11.2011 - 04.2013
Planner, Out-of-Home Media
Haworth Marketing + Media
07.2010 - 11.2011
Assistant, Out-of-Home Media
Haworth Marketing + Media
06.2008 - 07.2010
Bachelor of Arts - Business Administration - Marketing
University of Wisconsin – River Falls