Cory Strunk
Atlanta,GA
Summary
Seasoned executive with a proven track record in driving revenue growth through strategic marketing and overall business initiatives. Expertise in developing and implementing data-driven strategies that align with business objectives, resulting in measurable financial success. Strong leadership skills demonstrated by building high-performance teams focused on collaboration and continuous improvement. Adept at transforming challenges into opportunities, enhancing operational efficiency, and achieving ambitious organizational goals.
Overview
25
25
years of professional experience
Work History
Sr. VP Marketing & Commercial Excellence
MVE Biological Solutions
Ball Ground, GA
06.2022 - Current
- Led global marketing and growth strategy across a multi-region distributor network, driving approximately 18% to 22% year-over-year revenue growth in priority segments, while strengthening brand leadership in biopharma, CGT, IVF, and research markets.
- Designed and executed revenue-centric commercial strategies that expanded gross margin by approximately 300 to 400 basis points through portfolio mix optimization, pricing discipline, and value-based positioning.
- Directed the launch of new products and services, generating $10–15M in incremental annual revenue within 12–24 months, with strong cross-regional adoption across the Americas, EMEA, and APAC.
- Built scalable customer acquisition programs that increased qualified lead volume by approximately 35% to 40%, and supported double-digit growth in new account wins across strategic end markets.
- Implemented customer retention and lifecycle engagement initiatives that improved retention by approximately 8–10% and increased average customer lifetime value by approximately 15–18%.
VP, Global Marketing
Nordson Corporation
Johns Creek, Georgia
03.2015 - 06.2022
- Owned the global marketing and integrated communications strategy for a ~$1B adhesives division, supporting 6–8% annual organic growth, and reinforcing brand leadership across packaging, nonwovens, and industrial applications.
- Anticipated emerging applications and regional trends 18–36 months ahead of market adoption, translating insights into growth strategies that contributed to ~$75–100M in incremental revenue opportunities.
- Led customer and competitive intelligence programs, including segmentation, targeting, and positioning, improving win rates on strategic accounts by approximately 10% to 12%, and sharpening competitive differentiation.
- Built advanced market research and value-chain analysis capabilities, informing portfolio prioritization and pricing strategies that supported approximately 200–300 basis points of margin improvement.
- Authored and executed a 5-year strategic growth plan focused on emerging markets, expanding regional revenue contribution by approximately 20% to 25% while sustaining profitable growth.
Global Marketing Manager
ASAA ABLOY
03.2011 - 03.2015
- Owned global growth and brand strategy for a multi-brand industrial manufacturer, driving platform-led innovation, accelerated product commercialization, and a step change in profitability and operational leverage.
- Led the launch of new product platforms that reached approximately 25% of total company revenue by year two, while accelerating time to revenue and reducing time to first $1M in sales by over 100 days.
- Spearheaded new business development programs, including an Online Remote Monitoring solution, a Door Leasing program, and a Rapid Door offering that reduced lead times from 4–6 weeks to approximately 5 days, improving close rates and customer satisfaction.
- Key member of the executive leadership team delivering approximately 60% organic revenue growth and a 5.7× increase in EBIT over four years, while establishing a sustained 15% EBIT margin in the final two fiscal periods.
VP, Marketing
The Strategy Group for Media
06.2001 - 03.2011
- Progressed from CEO assistant to Vice President of Marketing, overseeing marketing and sales enablement functions during rapid company growth.
- Built and led a high-performing marketing and sales support organization, promoting scalable growth across channels and regions.
- Designed and implemented policies, programs, and systems to align annual business plans with strategic direction.
- Directed all marketing activities including demand generation, branding, product positioning, and sales enablement with process discipline.
- Contributed to revenue growth from approximately $8M to over $55M, establishing a solid commercial foundation for scalability.
Education
MBA - Business Administration And Management
Emory University
Atlanta, Georgia12-2016
BA - Communication
University of Dayton
Dayton, Ohio01.2001
Skills
- Strategic marketing and brand management
- Revenue growth and customer acquisition
- Market analysis and insights
- Business development
- Team leadership
- Revenue cycle management
- Performance monitoring and evaluation
- Forecasting
Websites
Languages
English
Native/ Bilingual
German
Professional
Portuguese
Professional
Spanish
Professional
Timeline
Sr. VP Marketing & Commercial Excellence
MVE Biological Solutions
06.2022 - Current
VP, Global Marketing
Nordson Corporation
03.2015 - 06.2022
Global Marketing Manager
ASAA ABLOY
03.2011 - 03.2015
VP, Marketing
The Strategy Group for Media
06.2001 - 03.2011
MBA - Business Administration And Management
Emory University
BA - Communication
University of Dayton