Courtney Dodd
Bentonville,AR
Summary
Data-driven shopper marketing consultant with over 12 years of experience in developing strategic go-to-market plans, executing shopper programs, and driving ROI for clients in the consumer packaged goods (CPG) sector. Proven expertise in shopper marketing, retail execution, and data analysis. Proficient in account and project management, social media planning, and digital media strategy.
Overview
14
14
years of professional experience
Work History
Executive Consultant
Various
11.2018 - Current
- Developed and executed go-to-market strategies, overseeing shopper marketing execution across multiple channels
- Led client teams in managing brand portfolios, encompassing social media, digital media, and in-store executions
- Leveraged data analysis skills to measure ROI, budget allocation, and campaign effectiveness.
- Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
Senior Account Executive
TPN Retail
10.2013 - 10.2018
- Managed end-to-end execution of shopper marketing programs for Clorox and Hershey Company
- Led key account teams, cultivating strong client relationships and maintaining industry expertise
- Strategically planned and executed various initiatives, including digital and social programs, in-store signage, and retail experience
- Delivered proven ROI through comprehensive campaign recaps and analysis.
Associate Business Manager | Leadership Program
Acosta Sales & Marketing
06.2009 - 10.2013
- Spearheaded national projects for clients driving operational efficiencies to increase productivity and profitability
- Developed training curriculum for new hires, expediting onboarding processes
- Collaborated with cross-functional teams to meet retail coverage goals and positively influence results
- Recognized with Gold Circle Chairman’s Award for exceptional work on a national Walmart initiative.
Education
Bachelor of Science - Marketing
University of Arkansas, Fayetteville
Fayetteville, AR05.2009
Skills
- Shopper Marketing
- Account Management
- Data Analysis
- Retail Execution
- Project Management
- Social Media Planning
Timeline
Executive Consultant
Various
11.2018 - Current
Senior Account Executive
TPN Retail
10.2013 - 10.2018
Associate Business Manager | Leadership Program
Acosta Sales & Marketing
06.2009 - 10.2013
Bachelor of Science - Marketing
University of Arkansas, Fayetteville
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