Summary
Overview
Work History
Education
Skills
Timeline
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COURTNEY A. HENRY

Queens,NY

Summary

Collaborative Executive Leader looking to leverage my 18 years of sales management and strategic analysis experience in Marketing Analytics. Extensive experience in end-to-end brand management including campaign strategy, program execution, operational planning, monthly revenue reports, data/trend analysis, and cross-functional team leadership.

Overview

19
19
years of professional experience

Work History

Analytics Society, Baruch College
02.2024 - Current
  • Conduct client interviews to understand needs, analyze multiple datasets for insights, and craft data-driven recommendations.

Junior

Zicklin Women, Baruch College
09.2023 - Current
  • Collaborate with fellow committee members in creative ideation to enhance visibility and contribute to the overall objectives
  • Marketing

General Manager

Crunch, LLC
07.2018 - 08.2023
  • Crunch is a brand of over 400 franchised and corporate-owned fitness clubs located in the US, Canada, Spain, Portugal, Costa Rica, and Australia
  • Accelerated sales growth, profitability, and enhanced customer service for a $1M/year enterprise by skillfully directing a dynamic team, optimizing processes, and driving performance improvements
  • Executed strategies and met sales and customer service objectives while managing with vision and purpose
  • Brought the club from underperforming to in the black from under 100 sales to over 150+ new memberships per month
  • Drove $150K in personal membership sales revenue for 2021 while overseeing both operations and personal training
  • Hired, coached, and developed sales teams to increase sales and attained recognition in the Platinum Players Club
  • Developed strategies to drive the club’s P&L while managing operational processes and payroll
  • Conducted qualitative market research and competitive analysis to understand industry trends, customer preferences, and competitors in the health and fitness marketplace.

Sales Associate & Sales Director

Crunch, LLC
05.2005 - 07.2018
  • Created innovative marketing programs that increased personal monthly profits by 25% through new memberships
  • Identified, designed, and implemented sales and marketing strategies for sales teams through member appreciation events
  • Supported referral-based promotions that improved client relations and client retention and awarded Gold Players Club
  • Liaised with the marketing team to create club-specific email marketing templates to maintain and improve client relations
  • Surpassed sales targets and quotes with a history of exceeding employer expectations across diverse industries
  • Exceeded 150 cold and follow-up calls daily and earned recognition as one of the top 10 sales reps out of 125.

Chair – CAMBA
11.2014 - 08.2015
  • Developed and implemented marketing strategies committed to advancing the organization's goals.

Education

Master of Science - Marketing Analytics

Baruch College Zicklin School of Business

STEM -

CUNY

Coursework: Marketing Research, Marketing Analytics, Social Media Analytics, Data-Marketing Management, Statistics -

Bachelor of Science - Economics

John Jay College, CUNY
2014

Skills

  • ADDITIONAL INFORMATION
  • TECHNICAL SKILLS
  • Excel, PowerPoint, Word, HubSpot, Domo, SAS, SQL, Data Visualizations, Canva
  • CERTIFICATIONS Lululemon Omnichannel Marketing Job Simulation Certification, L’Oréal Brandstorm Certification;
  • International Case Competition, Business Case Competition

Timeline

Analytics Society, Baruch College
02.2024 - Current

Junior

Zicklin Women, Baruch College
09.2023 - Current

General Manager

Crunch, LLC
07.2018 - 08.2023

Chair – CAMBA
11.2014 - 08.2015

Sales Associate & Sales Director

Crunch, LLC
05.2005 - 07.2018

Master of Science - Marketing Analytics

Baruch College Zicklin School of Business

STEM -

CUNY

Coursework: Marketing Research, Marketing Analytics, Social Media Analytics, Data-Marketing Management, Statistics -

Bachelor of Science - Economics

John Jay College, CUNY

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COURTNEY A. HENRY