COURTNEY HILBERT

• Launched Business Enablement consulting practice generating $1M+ revenue in its first nine months.
• Positioned book of business to generate $4.5M+ incremental annual revenue growth in 2026.
• Led diverse teams of marketing analytics and measurement strategists across consulting, retail, financial services, health, corporate & government affairs, creative, loyalty, oil & gas, automotive, B2B, and B2C to deliver analytics solutions.
• Expanded creative analytics and audience science consulting with Dentsu Creative agency, achieving measurable outcomes for creative solutions.

• Directed $40M+ portfolio spanning Customer Analytics, Media Analytics, Retail Media, and Consulting Analytics.
• Expanded client engagements, achieving growth of 8x-40x beyond original consulting scopes.
• Led organizational strategy, workforce planning, and business development to enhance hiring and retention.

• Partnered with E&C practice to source and strategically grow analytics partnerships across Merkle accounts, enhancing collaboration and resource sharing.
• Collaborated with innovation teams on GenAI initiatives, advancing customer intelligence, testing, pricing, and market insight applications.
• Led discussions on economy and inflationary pressures through webinars, interviews, and industry events, influencing thought leadership in the field.

• Generated $20M+ annual client margin through a 160+ test personalization program.
• Transformed short-term engagement into four-year partnership, achieving 150% revenue growth.
• Led analytics delivery across 10+ accounts, contributing to ~$5M annual revenue.

• Led Product Analytics and Test & Learn organizations.
• Influenced initiatives supporting approximately $150M in long-range growth plans.
• Executed strategic plans to enhance revenue generation efforts.
• $2M+ incremental BTS revenue
• Implemented strategies that preserved $3M in profit margins across projects.
• $900K ticketing optimization gains
• Conducted promotion testing that resulted in $500K in performance enhancements.

• Directed a team of analysts in delivering enterprise reporting, merchandising insights, and strategic recommendations.

Directed customer analytics and campaign testing to refine acquisition strategy.

• Led cross-functional analytics initiatives to enhance margin and drive sales growth.

• Oversaw $450MM credit portfolio. Increased credit sales by 15% within first six months. Created training tool that generated $3MM in incremental credit sales.

• Implemented methodologies achieving 85% accuracy in recommendations and test results.

• Led team of seven analysts to coordinate and analyze results of 20+ market tests weekly, providing strategic recommendations that informed decision-making.