Summary
Overview
Work History
Education
Skills
Certification
Interests
Timeline
Generic

Munka Raj

West New York

Summary

Accomplished Senior Vice President at Citibank, with a proven track record in leveraging advanced analytical expertise and strategic leadership to drive significant business impact. Spearheaded industry-leading pricing strategies, enhancing profitability and customer retention. Excelled in cross-functional collaboration and data-driven innovation, mentoring teams for professional growth.

Overview

14
14
years of professional experience
1
1
Certification

Work History

Senior VP (Head of Retail Pricing Analytics)

Citibank, NA
01.2022 - Current


  • Generate advanced analytics to create industry-leading pricing strategies that drive significant business impact
  • Provide authoritative advice and manage strategic initiatives related to customer behavior forecasts and profitability optimization
  • Develop customer behavior forecasts and predictive models, enhancing business strategies.
  • Collaborate with internal partners to refine strategic planning and provide authoritative advice on pricing and profitability initiatives.

Vice President

Citibank, NA
12.2018 - 12.2021


  • Conducted advanced analytics to assess balance growth, customer retention, cross-sell opportunities and product/channel optimizations
  • Developed robust "test and learn" frameworks to foster innovation in decision-making and optimize marketing ROI
  • Partnered with cross-functional teams, including Marketing, Product, Finance, and Operations, to refine and align strategic plans with business goals


Assistant Manager/Manager

Citicorp Services India Pvt Ltd
09.2013 - 12.2018
  • Designed advanced profit and loss tools to evaluate the effectiveness of multifaceted marketing campaigns
  • Developed In-depth analyses of existing customer campaigns to detect fluctuations in customer behavior and assess their impact on short /long term KPIs and revenue
  • Built statistical models to predict future customer responses to campaigns across various target channels, supporting data-driven decision-making.


Business Analyst / Senior Business Analyst

Mu Sigma Business Solutions
02.2011 - 09.2013
  • Built complex analytics models, including market basket analysis, customer retention strategies and campaign management frameworks
  • Led In-depth analysis of structured and unstructured point-of sale data to derive actionable insights
  • Led Pricing sensitivity analyses and assortment optimization strategies to enhance Walmart's store operations marketing initiatives, and overall business strategies
  • Mentored junior analysts on best practices for business analysis techniques, fostering professional growth within the team.

Education

Master of Science - Business Analytics

Georgia Institute of Technology
Atlanta, GA
01-2024

Bachelor of Science - Information Technology

Indian Institute of Information Technology
Allahabad, India
01-2010

Skills

  • Advanced Analytical Expertise
  • Strategic Leadership
  • Cross-Functional Collaboration
  • Data-Driven Innovation
  • Process Improvements

Certification

  • Computing for Data Analysis - Edx
  • Data Science A-Z - Udemy
  • Python For Data Science – Udemy
  • Statistics for Data Science - Udemy

Interests

  • Road Trips & Travel Planning
  • Real Estate and Entrepreneurship
  • Historical Events and Real-Life Stories
  • Motorcycling Enthusiast


Timeline

Senior VP (Head of Retail Pricing Analytics)

Citibank, NA
01.2022 - Current

Vice President

Citibank, NA
12.2018 - 12.2021

Assistant Manager/Manager

Citicorp Services India Pvt Ltd
09.2013 - 12.2018

Business Analyst / Senior Business Analyst

Mu Sigma Business Solutions
02.2011 - 09.2013

Master of Science - Business Analytics

Georgia Institute of Technology

Bachelor of Science - Information Technology

Indian Institute of Information Technology

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Munka Raj