Courtney Nichols
Fischer,USA
Summary
Corporate professional with solid background in driving strategic initiatives and operational excellence. Known for fostering a collaborative environment and delivering tangible results. Possesses strong leadership and strategic planning skills, consistently adapting to changing business needs. Known for aligning business development, digital marketing, and revenue management to deliver consistent performance and brand excellence.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Corporate Director of Sales
BC Lynd Hospitality
05.2022 - Current
- Led the development and execution of sales strategies across 7 hotels, 768 rooms, and over 50,000 sq. ft. of conference space
- Increased portfolio revenue by over $2M year over year through strategic alignment of sales initiatives, forecasting, and dynamic pricing with market demand while applying Marriott and Hilton expertise to drive balanced growth across a diverse portfolio of hotel properties.
- Mentored and trained cross-functional teams and mentored senior leaders, including Directors of Sales, Sales Managers, Sales Coordinators, and Catering Managers while fostering high-performance cultures focused on brand consistency, market penetration, planning, and revenue growth.
- Led top-account development and retention initiatives across corporate, government, and group segments.
- Oversaw integrated marketing initiatives through digital presence, including website management and social media for all hotels and the Harlingen Convention Center.
- Directed cross-functional collaboration with Revenue and Operations teams to implement SEO/SEM campaigns that elevated digital presence and deepened guest loyalty.
- Spearheaded revenue strategy and event sales for a 44,000 sq. ft. convention center.
- Developed and executed the organization’s annual conference, enhancing team connectivity, brand culture, and strategic focus company wide.
Area Director of Sales-Hampton Inn & Suites and Fairfield Inn
Silverwest Hotels
09.2017 - 05.2022
- Coordinated sales direction for 2 hotels, 215 rooms, and over $5M annual revenue
- Achieved record-breaking occupancy and contracted 7,500+ group room nights annually.
- Earned the Marriott Select Brands Share Shifter Award (2019) for market share growth.
- Secured exclusive DOD Preferred Program status by establishing key military/government relationships.
Director of Sales-Hyatt Place
New Horizons Hospitality
10.2016 - 09.2017
- Oversaw Group, New Business Development, and Business Transient for 146-room hotel with 6,100 square feet of meeting space, 4 direct reports
- Implemented sales goals, pricing strategies, and deployment plans in coordination with senior leadership.
- Managed RFP processes, yield strategies, and key account acquisition.
Regional Director of Sales
Texas Western Hospitality
10.2013 - 03.2016
- Provided strategic sales leadership for 13 hotels and 13 direct reports
- Delivered training, strategic alignment, and budget performance across the portfolio.
- Advised property Sales Managers in crafting market specific strategies, optimizing revenue across oil & gas, medical, and SMERF verticals.
- Negotiated a $2.5M corporate contract in 2014, significantly boosting extended-stay segment revenue.
Dual Director of Sales
Dual Director of Sales-TownePlace Suites and Fairfield Inn, Texas Western Hospitality
04.2009 - 10.2013
- Led proactive sales effort for 2 hotels, 221 rooms, 3 direct reports, 2,800 square feet of meeting space
- Realigned sales deployment, increasing occupancy by 90% and growing RevPAR by 68% year-over-year.
- Worked closely with the Director of Food and Beverage to develop profitable event menu packages and setups, boosting event driven revenue across the portfolio.
- Generated over $170K in new revenue by shifting group business from national competitors.
Senior Account Executive-Courtyard and Residence Inn
Marriott International
10.2005 - 04.2009
- Responsible for Business Transient and Government segments, 356 rooms, 1,900 square feet of meeting space, $12M annual revenue
- Delivered 110% of production goals and ranked Top 10 nationally for Shop Talk performance for 3 consecutive years.
- Recognized for 100% Shop Call Score by Western Region VP of Sales & Marketing.
- Targeted Government and Corporate markets with tailored sales strategies to meet and exceed quarterly goals.
Dance/Drill Team Director
Galena Park ISD
08.2002 - 07.2005
Education
Bachelor of Science - Health and Human Performance
University of Houston Clear Lake
Houston, Texas01.2002
Skills
- Leadership in sales initiatives
- Revenue optimization strategies
- Market analysis expertise
- Brand compliance management
- Government market engagement
- Convention center sales
- Supervision of multiple properties
- Team development and mentorship
- Budgeting and Goal Setting
- Corporate & Group Sales
- Digital marketing strategy
- Effective team leadership
Certification
- Marriott: Negotiating Skills for Leaders, Negotiating Skills Seminar, Big Catch, Mission Possible Select Service, Mission Possible Extended Stay
- HYATT: HYPOWER, Transient Sales Workshop
- Hilton Worldwide: Hilton University for Sales Leaders
- CVENT: Supplier Network Certified
- Systems: Delphi and Social Tables, Salesforce, Microsoft Outlook, Word, Excel, and PowerPoint, Agency 360+, Canva, WordPress, WIX
Timeline
Corporate Director of Sales
BC Lynd Hospitality
05.2022 - Current
Area Director of Sales-Hampton Inn & Suites and Fairfield Inn
Silverwest Hotels
09.2017 - 05.2022
Director of Sales-Hyatt Place
New Horizons Hospitality
10.2016 - 09.2017
Regional Director of Sales
Texas Western Hospitality
10.2013 - 03.2016
Dual Director of Sales
Dual Director of Sales-TownePlace Suites and Fairfield Inn, Texas Western Hospitality
04.2009 - 10.2013
Senior Account Executive-Courtyard and Residence Inn
Marriott International
10.2005 - 04.2009
Dance/Drill Team Director
Galena Park ISD
08.2002 - 07.2005
Bachelor of Science - Health and Human Performance
University of Houston Clear Lake
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