Strategic and results-oriented strategist specializing in the pharmaceutical industry with comprehensive expertise in global brand development, promotional medical communications, medical publication and education, marketing communications, omnichannel strategy, integrated marketing, and account management.
Overview
8
8
years of professional experience
Work History
Senior Account Manager
ECIR Medical Communications
05.2022 - Current
Serve as client-facing lead for eight brands with estimated $4.5 - million-dollar combined budget in medical affairs and commercial capacity (U.S./Global markets)
Developed long-lasting client relationships by providing exceptional customer service and support within variety of therapeutic spaces including vaccines and immunology, inflammation, cardiovascular/renal/metabolic (CVRM), rare /orphan diseases, renal, and pain management
Provide leadership and strategic direction to team of account managers, project managers and program coordinators
Develop and oversee all area operations including hiring, people development and performance goals/management, change management, resource allocation, detailed project schedules and budgets; Ensure quality assurance of all projects prior to presentation to clients
Define and develop project scope of work (SOW) based on resourcing requirements, create project-specific objectives, and prepare project budget- including billing management with clients
Effectively communicate and build strong client relationships; inspire client confidence, and provide strategic partnership for each account
Develop and maintain working relationships with external key opinion leaders such as therapeutic lead physicians, Pharm D.’s, and other professionals; Ensure proper identification and segmentation of KOLs given client's target market and needs
Provide on-site congress support for clients in projects such as HCP 1:1 engagements, advisory boards, symposia, etc.
Serve as company-wide lead publication manager by training all employees on typical publication cycles and process, Good Publication Practices (GPP)and ICMJE criteria
Serve as president of company-wide competitive intelligence and business strategy initiatives task force
Maintain publication management data analytic tools for clients (iEnvision/Datavision, PubsHub, PubsStrat)
Contribute to organic growth and assists with new business opportunities, including development of contacts, proposals (including estimated budgets), and creating/delivering new business presentations on pitch calls
Conceptualize innovative initiatives (including traditional, digital, and mobile platforms) that communicated marketing objectives to clients
Prepare internal financial documents, cost guides, and billing rates with finance team
Assist with training and onboarding of new staff; Participate in culture building and initiatives within company
Associate Account Manager-Strategy
MedThink SciCom
01.2021 - 05.2022
Managed large pharmaceutical client account in neurology therapeutic area with $1.5-million-dollar budget, and provided ancillary support for smaller accounts as requested
Provide leadership and strategic direction to two account executives in neurological therapeutic space
Built strong client relationships and fostered teamwork to ensure production of high-quality deliverables, including publications, advisory boards, slide presentations, digital media, and live meeting support
Determined and defined project scope and objectives on individual initiatives and changes in yearly scope and strategic planning for 2021
Communicated and collaborated with clients on programs to meet objectives through relationship building, advocacy development, and use of marketing and scientific rationale
Provided project updates on consistent basis to all stakeholders about status and progress of deliverables
Prepared statement of work, budgets, and resource requirements, monitored and reconciled budgets
Developed and managed detailed project schedule and work plan and ensure Quality Assurance of all projects prior to presentation to clients
Assisted with training and onboarding of new staff
Public Health Program Manager (Paid Internship)
Lily's Place
02.2021 - 10.2021
Used data-driven, mixed methods to analyze opioid epidemic and Neonatal Abstinence Syndrome (NAS) in rural America
Analyzed state-level policy, as well as policy of neighboring states, to increase accessibility of NAS services to families in need
Extracted data from primary and secondary sources (e.g., surveys, patient advisory boards, performance measure databases, progress reports, etc.)
Worked with program coordinators to create community-based educational program analyzing long-term effects of NAS on critical developmental milestones in childhood; Partnered with community champions to identify and segment KOLs for data dissemination
Interpreted mixed-methods analysis for program development
Evaluated current health programs in use by facility and within primary literature to critique based on data-driven, primary literature protocols
Strategic Account Executive
MedThink SciCom
07.2020 - 01.2021
Therapeutic experience in neurology, oncology, and inflammation
Assisted in client management activities including preparing scientific and financial documents for client meetings/review, researching, and recommending journal and conferences, submitting abstracts and manuscripts, and maintain publication details in publication management portals and other systems
Conducted scientific literature reviews, performed gap analyses, evaluated clinical evidence, and analyzed post-market surveillance data with GHEOR space under supervision of scientific managers
Assisted in project management activities including project timelines, management of status reports, opened and closed jobs, and routed jobs to internal stakeholders
Maintained publication management data analytic tool for clients (iEnvision, PubsHub)
Lead status calls with clients to discuss pending projects, financial milestones, and other pending project items
Real Estate Broker
Keller Williams Ballantyne Area
01.2019 - 04.2020
Created and implement market strategies/campaigns to increase brand recognition and managed client base
Developed and nurtured client relationships with meaningful quality interactions while maintaining working relationship with clients after execution of sale (40% of 2019 sales from referrals)
Prepared, negotiated, educated client base, and drafted residential contracts for clients from initial contact, loan acquisition, proper due diligence (appraisals, inspections), and through successful purchase of property using Chime and MyKW marketing software
Networked and recruited through broker community to establish relationships and maintain referral network
Lead Teacher
National Heritage Academies
08.2016 - 10.2018
Delivered explicit academic instruction in fast-paced, data and deadline-driven environment
Assisted in writing/planning company-wide, charter curriculum for 4th and 6th-grade science and social studies by collaborating with team of educators from various states to assess academic standards
Conducted grant writing activities to procure funding for scientific tools and curriculum
Worked with multi-disciplinary team- including other general education teachers, special education teachers, social workers, guidance counselors, and other community partners- to manage and develop individual education/behavior plans for at-risk students
Prepared educational materials for individual classroom and department use such as lesson plans, student materials, formative and summative assessments, and data on personal student growth
Analyzed assessment data to create individual education plans, behavior plans, monitor student growth, and manage long term lesson plans
Maintained Canvas: Online learning management system for students to access course material and teacher created modules
Education
Master of Public Health - Public Health
Baylor University
Waco, TX
12.2021
Bachelor of Arts - Biological Science/ Psychology
Queens University of Charlotte
Charlotte, NC
01.2014
Skills
Business Development
Customer Relations
Territory Management
Operations
Strategic Planning
Sales expertise
Client Relationship Management
Teamwork and Collaboration
Affiliations
Healthcare Businesswomen's Association- Charlotte Chapter