Summary
Overview
Work History
Education
Skills
Timeline
Generic

Courtney Werner

Austin,TX

Summary

Self-motivated professional successful in seizing viable opportunities for expansion and innovation in business. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand and customer satisfaction.

Overview

11
11
years of professional experience

Work History

Founder

FIESTA
Austin, TX
07.2021 - Current
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Built a platform for the community to stay updated about upcoming events.
  • Created systems to help community attendance increase month over month.
  • Grew FIESTA's Meetup group from one thousand to over three thousand in less than a year.
  • Built our Slack audience to over 500 people in less than a year.
  • Worked with community organizers in Austin area to collaborate and find ways to better serve the startup ecosystem.

Co-founder and CMO

KOYA Innovations
Austin, United States
10.2019 - Current
  • Studied market to determine optimal pricing to capitalize on emerging opportunities.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Created organization's brand identity for use by employees.
  • Conducted target market research to scope out industry competition and identify advantageous trends.
  • Cultivated forward-thinking, inclusive and performance-oriented business culture to lead industry in innovation and push progress.
  • Recruited and hired experienced contractors to complete projects on time and within budget requirements.
  • Furthered brand awareness through content creation and engagement.
  • Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.

Fractional COO

Apps Beyond
Austin, TX
03.2018 - Current
  • Planned and implemented studies to assess customer satisfaction and inform the direction of the product.
  • Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.
  • Hired two full-stack developers to enable Apps Beyond to scale.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Oversaw business-wide changes to modernize procedures and organization.
  • Managed divisional marketing, advertising and new product development.

Global Communications

Global Nonprofit
NA, Southeast Asia
01.2016 - 12.2018
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Oversaw preparation of marketing copy, images, videos, emails and other collateral.
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
  • Directed marketing projects through conceptual planning, schedule management and final implementation.
  • Created printed marketing materials designed to drive campaigns.
  • Mentored local personnel on best practices and protocols to maximize productivity.

Education

Bachelor of Science - Psychology

Grand Canyon University
Phoenix, AZ
2011

Skills

  • Executive Leadership
  • Leadership and People Development
  • Strategic Planning
  • Systems Thinker
  • Brand Management
  • Adaptable and Flexible
  • Analytical and Critical Thinker
  • Marketing Strategy Development
  • Global Marketing
  • Conflict Resolution Techniques

Timeline

Founder

FIESTA
07.2021 - Current

Co-founder and CMO

KOYA Innovations
10.2019 - Current

Fractional COO

Apps Beyond
03.2018 - Current

Global Communications

Global Nonprofit
01.2016 - 12.2018

Bachelor of Science - Psychology

Grand Canyon University

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Courtney Werner