Carolina Rahima
Portland,OR
Summary
Results-driven research professional with a proven track record of effectively managing end-to-end research studies, from inception to insightful conclusions. Proficient in test development, administration, and data analysis. Accomplished in interpreting client objectives, crafting tailored experiments, and translating findings into user-friendly reports, driving actionable recommendations. Adept in optimizing volunteer engagement through innovative recruitment and retention strategies, while streamlining data collection processes to enhance accuracy and efficiency. Skilled negotiator and relationship builder, adept at cultivating and managing strategic partnerships with external entities, leading to substantial cost savings. Strong communicator with a demonstrated ability to deliver impactful presentations to both internal and external stakeholders.
Overview
21
21
years of professional experience
Work History
Manager, Instructor, Owner
Vitalidad Movement Arts Center
02.2015 - Current
- Skillfully spearheaded the expansion of marketing initiatives, driving an exceptional 700% increase in annual profits from year one to year five.
- Successfully conducted dance instruction at corporate events for prominent companies including Intel, Hewlett-Packard, Nike, and Columbia, enhancing team-building and engagement.
- Led efforts to elevate company presence and establish a distinguished dance brand identity, emphasizing an experiential focus.
- Devised and executed effective marketing strategies that significantly amplified business visibility and reputation, engaging diverse demographic segments through targeted promotions and special events.
- Orchestrated the creation of comprehensive sales and promotional collateral, including flyers, event schedules, brochures, and various other marketing materials.
- Demonstrated exceptional business acumen, achieving an impressive percentage profit surge through innovative sales promotions, lead generation, referrals, and word-of-mouth endorsements.
- Nurtured enduring client relationships within an extensive portfolio, cultivating strong partnerships grounded in reliability, professionalism, and consistent product and service excellence.
- Delivered dynamic salsa dance instruction across a wide spectrum of students, ranging from elementary school children to senior citizens, spanning beginner to expert levels, and encompassing both individual and group instructional settings.
Manager
Ipsos ASI
05.2013 - 06.2018
- Direct oversight of the Research Excellence tracking team across Parsippany and NYC offices.
- Dynamic leadership in conducting training workshops on project and process management, impacting teams across North America and Canada.
- Proactive involvement in the development, implementation, and instruction of novel project management tools.
- Effective workload management and adept coaching provided to enhance team performance.
- Pioneering initiatives in identifying process inefficiencies, driving innovative solutions.
- Strategic intervention in intricate negotiations and troubleshooting alongside Client Service and Operation teams.
- Spearheading employee growth while consistently meeting client expectations.
- Collaborative partnership with Client Service teams in shaping proposals and crafting questionnaires.
- Seamless integration of prior Project Manager responsibilities.
- Key client engagement with industry leaders such as Johnson & Johnson, McNeil, Vanity Fair, Kraft, and United Healthcare.
Project Manager
Ipsos ASI
10.2011 - 02.2013
- Proactively generated ad hoc, monthly, and quarterly reports for client presentations, enhancing data-driven insights.
- Expertly prepared essential materials including questionnaires, storyboards, and programming for new study waves and updates, collaborating closely with Client Service and operations teams.
- Maintained vigilant oversight of project budget, quota, incidence levels, and questionnaire length during field operations, ensuring project success.
- Orchestrated comprehensive tabulation plans and liaised with data processing department, facilitating accurate data acquisition for client projects.
- Conducted meticulous quality assessments encompassing questionnaires, survey links, coding, data, and reports, upholding data integrity and precision.
- Drove knowledge transfer by conducting impactful training sessions for new hires and assuming a mentorship role for junior team members.
- Pioneered the identification of process inefficiencies and innovatively designed effective solutions, optimizing workflows.
- Managed pivotal client relationships including J&J Baby, J&J Oral Care, J&J Women’s Health, J&J Beauty, McNeil Nutritionals, Weight Watchers, and Panera Bread.
Market Research Analyst (Experimental Psychologist, Business Development Manager)
Hewlett-Packard
01.2003 - 11.2009
- Directed comprehensive research studies, overseeing test development, preparation, administration (including volunteer management), and data analysis using SAS and Excel.
- Addressed client needs by understanding objectives, designing customized experiments, and translating results into user-friendly reports with actionable recommendations.
- Implemented an efficient process for volunteer recruitment and retention, optimizing participant engagement for research experiments.
- Engineered a streamlined data collection process, resulting in reduced errors and faster data entry.
- Achieved consistent annual increases of approximately 90% in collected and analyzed data.
- Cultivated and managed collaborative partnerships between HP and external companies, leading to significant cost savings through effective contract negotiation and resolution.
- Developed and delivered impactful presentations to both internal and external stakeholders.
Education
Certificate, Principles of Marketing Research -
University of Georgia
2010
Bachelor’s of Arts - Psychology
California State University
Sacramento, CA2002
Skills
- Quantitative and Qualitative Market Research
- Consumer Behavior
- Developing Presentations and Reports
- Survey Design and Development
- Marketing Analytics
- Survey Consumers
- Customer Needs Assessments
- Collect Data
- Data Research and Analysis
Affiliations
I am an experienced market research professional with over eight years of experience ranging from R&D research
to advertising tracking research. I hold a certification in Marketing Research from the University of Georgia as well
as a Bachelor’s degree in Psychology. Key strengths lie in project management, client relationship management,
questionnaire design, data interpretation, data entry, and consumer insights. Highlight of skills include:
Proven ability to manage multiple projects
simultaneously
Able to identify inefficiencies & create
solutions
Overall team management & development
Able to grasp and understand new
technologies quickly
Strong attention to detail and accuracy
Works collaboratively to meet demands of
internal and external clients
Strong written and verbal communication
skills, both in English and Spanish
Languages
English
Native or Bilingual
Spanish
Native or Bilingual
Timeline
Manager, Instructor, Owner
Vitalidad Movement Arts Center
02.2015 - Current
Manager
Ipsos ASI
05.2013 - 06.2018
Project Manager
Ipsos ASI
10.2011 - 02.2013
Market Research Analyst (Experimental Psychologist, Business Development Manager)
Hewlett-Packard
01.2003 - 11.2009
Certificate, Principles of Marketing Research -
University of Georgia
Bachelor’s of Arts - Psychology
California State University
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