CRAIG FLOYD
Clearwater
Summary
Dynamic sales leader with a proven track record, driving revenue growth through strategic account management and market expansion initiatives. Expert in contract negotiation and team leadership, I excel in fostering customer engagement and enhancing operational efficiency, consistently achieving significant revenue milestones and strengthening market positioning.
Overview
23
23
years of professional experience
Work History
Senior Strategic Account Manager
Carlisle Performance Group
01.2026 - Current
- Led strategic account management for major government contractor, coordinating supply, ensuring contract performance, and facilitating cross-functional program support.
- Functioned as primary liaison between engineering, procurement, and customer leadership to uphold contract compliance and operational continuity.
- Fostered long-term customer partnerships, identifying and implementing service improvements to drive growth.
- Managed supply coordination and support for specialty vehicle and performance component programs, enhancing operational alignment and execution.
- Oversee sourcing strategies, logistics coordination, and technical support to maintain program performance.
Vice President of Sales & Marketing
Intellitec Products, LLC
DeLand
09.2022 - 01.2026
- Led corporate sales strategy and marketing initiatives across RV, marine, specialty vehicle, and fleet markets.
- Directed national sales initiatives for OEM and aftermarket distribution channels, enhancing market reach and customer acquisition.
- Managed strategic relationships with major customers including Thor Industries, Winnebago, Keystone Automotive, Brunswick, and Peterbilt.
- Collaborated with executive leadership to drive revenue growth and enhance market positioning through strategic planning.
- Implemented digital marketing and data-driven sales strategies to improve lead generation and customer engagement.
- Developed and mentored sales teams to improve leadership capability and performance outcomes.
- Managed budgeting, forecasting, contract negotiations, and sales performance metrics to ensure alignment with organizational goals.
General Manager
Industrial Finishes & Systems
Eugene
02.2016 - 05.2022
- Achieved $15M in revenue growth within five years through market expansion and strategic customer acquisition.
- Managed full P&L accountability, driving sales performance and enhancing operational efficiency.
- Led full operational and commercial strategy for a regional business unit with responsibility for sales, operations, inventory management, and financial performance.
- Executed pricing strategies and operational improvements, contributing to overall profitability growth.
- Established strategic partnerships with OEM manufacturers, dealerships, and collision repair networks to expand market reach.
- Partnered with leading suppliers including BASF, AkzoNobel, 3M, Norton Abrasives, and Quantum.
- Recruited and developed high-performing teams across sales and operational functions.
Senior Director of Sales
Southwire Company
Clearwater
09.2003 - 02.2016
- Grew regional sales from $350K to $22M through strategic customer acquisition and supplier partnerships.
- Launched aftermarket sales division, establishing growth strategies and operational frameworks that enhanced market presence.
- Directed regional sales strategy and developed new market opportunities across distribution and aftermarket channels.
- Negotiated supplier agreements, aligning cost structures with competitive market pricing to improve profit margins.
- Led sales and administrative teams responsible for forecasting, reporting, and customer engagement.
- Enhanced brand reputation through strategic relationship management and community involvement initiatives.
Education
BBA - Business Administration Studies
Strayer University
Tampa, FLSome College (No Degree) - Business Administration Studies
Emporia State University
Emporia, KSSkills
- Strategic account management
- Sales strategy and forecasting
- Contract negotiation
- Market analysis and positioning
- Customer engagement
- Revenue forecasting
- Revenue growth strategies
- P&L management
- Market expansion initiatives
- Executive sales leadership
- Team leadership and coaching
Executive Profile - Summary
Growth-focused Sales and Business Executive with 20+ years of leadership experience driving revenue expansion, building strategic partnerships, and leading high-performing teams across manufacturing, recreational vehicle, marine, specialty vehicle, and automotive industries. Proven ability to scale sales organizations, expand OEM and aftermarket channels, and deliver multimillion-dollar revenue growth while improving operational efficiency and profitability. Recognized for combining strategic leadership with hands-on execution to strengthen customer relationships, increase market share, and position organizations for long-term success.
Timeline
Senior Strategic Account Manager
Carlisle Performance Group
01.2026 - Current
Vice President of Sales & Marketing
Intellitec Products, LLC
09.2022 - 01.2026
General Manager
Industrial Finishes & Systems
02.2016 - 05.2022
Senior Director of Sales
Southwire Company
09.2003 - 02.2016
BBA - Business Administration Studies
Strayer University
Some College (No Degree) - Business Administration Studies
Emporia State University