Open To Work
Craig Griggs
Atlanta,GA
Summary
Transformational financial strategist with expertise in driving multimillion-dollar growth and optimizing operations for Fortune 10 to Fortune 500 clients. Proven success in managing full P&L as CFO at Sweetwater and during tenure at Campbell Soup, overseeing global supply chain and manufacturing teams. Achieved significant revenue growth, propelling company from 11th to 4th largest craft brewer in the U.S. by leading acquisition of 8 craft brewers. Enhanced forecasting accuracy from 62% to 88.5% and reduced processing time by 75% through automation of finance processes, resulting in substantial cost savings and operational efficiency.
Overview
2027
2027
years of professional experience
Work History
CFO – Americas & Caribbean
Air Inhalation Rituals
Atlanta, GA
01.2025 - Current
- Provided end-to-end financial leadership across North America, South America, Mexico, and Caribbean in preparation for planned IPO within twelve months.
- Implemented IPO-ready financial controls and infrastructure, aligning with SOX 404/302 frameworks and ensuring audit-ready documentation.
- Directed all FP&A activities across Americas, including operating plans, forecasts, strategic planning, cash flow modeling, and executive reporting.
- Developed finance and accounting teams across accounting, FP&A, treasury, tax, SOX, and commercial finance, driving alignment with rapid growth objectives.
- Launched Commercial Finance function, delivering pricing, margin, trade-spend, and customer profitability analytics to enhance integration of finance with sales and operations.
- Established a timely monthly close process, reducing timelines to best-in-class standards and enhancing balance sheet integrity and P&L accuracy.
- Managed full P&L and balance sheet responsibilities, improving working capital management and capital allocation for growth initiatives.
- Collaborated with legal, tax, IT, and operations to ensure compliance with regulations and improve accuracy of revenue recognition.
VP of Finance / CFO – North America
Tilray Brands/Sweetwater
Atlanta, GA
01.2022 - 01.2024
- Report directly to the North America President and Global CFO with priority on recruiting, building, and mentoring high-performing accounting, FP&A, and commercial finance teams, consisting of 11 direct reports and 38 dotted-line reports.
- Manage $250M budget across sales, marketing, supply chain, operations, and compliance, driving $800M in revenue with full P&L ownership and directing all financial operations, including budgeting, forecasting, auditing, and financial planning & analysis (FP&A).
- Provided growth-oriented financial guidance and strategic recommendations to CEO and leadership, enhancing decision-making processes.
- Maintained compliance with regulations, accounting principles, and standards across financial transactions, fostering key banking relationships in the U.S. and Canada.
- Lead financial and modeling support for tactical and strategic initiatives, including the acquisition of 8 craft brewers from Anheuser-Busch, propelling the company from the 11th to the 4th largest craft brewer in the U.S.
- Led due diligence for acquisitions and joint ventures, collaborating with cross-functional teams to assess financial, regulatory, and operational aspects, mitigating risks and ensuring successful project development and asset acquisition.
- North America Beer/Spirits
Head of Finance, Activation, eComm & Sponsorships
Reynold’s American / British American Tobacco (BAT)
Atlanta, GA
01.2021 - 01.2022
- Managed an $800M budget, overseeing activation teams across casinos, marketing, airports, and all sales-related expenditures for a $35B multinational company.
- Directed global team of 25 direct reports and 68 indirect, including 35% international staff, to drive revenue growth impacting largest cost group in US without direct P&L responsibility.
- Guided eCommerce sales team to exceed targets while ensuring alignment with retail partners.
- Restructured international operations by enhancing the visibility and integration of the Costa Rica team, successfully transitioning 4 additional employees to the US to foster a collaborative global team.
- Streamlined operations, reducing 8-person procedure to 3-person operation, improving efficiency over 50%.
VP of Finance – Commercial
Pabst Brewing Company
San Antonio, TX
01.2020 - 01.2021
- Established financial systems and analytical tools that enhanced decision-making for East Coast, Central, and West Coast regions.
- Influenced sales and marketing organizations to meet profit goals for $509M in revenue through comprehensive budget oversight.
- Coached and managed 12 teams of pricing experts and finance leaders across US and Mexico, driving finance and analysis for three large-scale U.S. divisions.
- Increased forecasting accuracy from 62% to 88.5% through streamlined accounting practices.
- Reduced forecast processing time from 20 hours to 5 hours monthly by automating core finance processes.
Sr. Consultant – Global FP&A & Integration
McKesson / Change Healthcare
Atlanta, GA
2018 - 2020
- Directed 38-member team across the U.S., Canada, and Istanbul to complete a $75M implementation post-acquisition, transforming Change Healthcare from a private to a public company; drove corporate growth initiatives that scaled revenue $350M to $4B.
- Prepared organization for IPO by establishing GAAP financial processes, SOX compliance standards, and sharing best practices for annual planning and monthly reporting.
- Streamlined global reporting and financial system processes, enhancing user transition to new ERP system.
- Consolidated 335 unique Excel files into 12 automated forms, improving efficiency and decreasing download times.
Sr. Consultant – Global FP&A & Integration
RGP Consultants
Atlanta, GA
01.2018 - 01.2020
- Liaised between business and IT departments, connecting regional CFOs and business units to enhance collaboration.
- Enhanced global enterprise data integrity by integrating 3 acquired companies and implementing a cutting-edge, companywide financial system; strengthened decision-making by unifying 3 siloed financial systems into a cohesive global FP&A group.
- Led global planning, forecasting, and consolidation for $3B P&L, defining system's global hierarchy to support end-user needs.
- Engaged continually with global business heads across APAC, LATAM, UK, and U.S. regions to foster alignment and communication.
Head of FP&A – Beverages/Simple Meals
Campbell Soup Company
Camden, NJ
01.2016 - 01.2018
- Led team of 3 direct reports and 27 indirect analysts, managing FP&A for $1.5B in business value, contributing to revenue growth and enhancing brand awareness.
- Drove $60M bottle redesign for a Fortune 10 client, optimizing shelf space and protecting brands from significant loss by analyzing consumer behaviors and competitive intelligence.
- Increased offer acceptance from DEI conferences by 75% in 1 year, directly impacting profit margins by 12%.
Commercial Finance – Midwest/Southern States
Diageo Wine & Spirits
Chicago, IL
01.2012 - 01.2016
- Spearheaded FP&A and AOP processes for North American brands, recruiting and leading 7 Financial Analysts, while strategically managing and analyzing $800M in A&P and trade spend to drive financial optimization.
- Collaborated with 25 brand teams to generate $8B in annual sales, managing media brands valued at $250M, and overseeing P&L for distributors across 11 states to maximize profitability.
- Saved $8M in 1 year via analysis of 20 brands across 30 Las Vegas venues, driving $3M+ in annual savings and earning “CFO Award.”
- Increased military sales from $22M to $125M by partnering with VP of Multicultural Marketing and executing targeted special projects.
- Raised sales by 16% YoY through analysis of $250M in promotional programs, reallocating $45M to successful initiatives, and cutting celebrity partnership fees by $5M, leading to 12% growth in Smirnoff sales from $10M investment in EDM festivals.
Senior Finance Director – (Southeast Region)
Global Mortgage Lenders
01.2005 - 01.2012
- Led end-to-end financial operations for Southeast region, overseeing branch profitability and loan production.
- Ranked in top 1% of earners company-wide through sustained revenue growth and disciplined margin management.
- Drove regional growth strategy by aligning sales incentives and pricing discipline, maximizing loan volume while ensuring credit quality.
- Owned regional forecasting, budgeting, and performance reporting, delivering insights on production trends to support executive decision-making.
- Managed hiring and development of high-performing branch leadership and lending teams, emphasizing accountability and compliance.
- Implemented performance management frameworks that enhanced branch productivity and increased employee engagement.
- Collaborated with underwriting, risk, and compliance teams to ensure regulatory adherence and enhance deal velocity.
- Served as trusted senior leader, balancing aggressive growth targets with sound financial management.
Education
Executive Master of Business Administration - Entrepreneurship & Org. Management
Georgia State University
Atlanta, GA12-2011
Bachelor of Science - Finance
Monmouth University
West Long Branch, NJ05-2002
Skills
- P&L management
- Strategic financial planning
- Financial reporting
- Global business partnering
- Finance framework development
- Planning analytics
- Operational efficiency
- Change management
- Cross-functional leadership
- Stakeholder engagement
- Executive presentation
- SQL proficiency
- Hyperion skills
- Tableau knowledge
- Dynac SAP experience
- Oracle skills
- Salesforce expertise
- MS Office Suite proficiency
- Team development
Affiliations
- ACLU, 2019
- Georgia State Alumni, 2018
- National Black MBA Association, 2011
- Asbury Park, NJ Police Department Neighborhood Outreach, 2011
Timeline
CFO – Americas & Caribbean
Air Inhalation Rituals
01.2025 - Current
VP of Finance / CFO – North America
Tilray Brands/Sweetwater
01.2022 - 01.2024
Head of Finance, Activation, eComm & Sponsorships
Reynold’s American / British American Tobacco (BAT)
01.2021 - 01.2022
VP of Finance – Commercial
Pabst Brewing Company
01.2020 - 01.2021
Sr. Consultant – Global FP&A & Integration
RGP Consultants
01.2018 - 01.2020
Head of FP&A – Beverages/Simple Meals
Campbell Soup Company
01.2016 - 01.2018
Commercial Finance – Midwest/Southern States
Diageo Wine & Spirits
01.2012 - 01.2016
Senior Finance Director – (Southeast Region)
Global Mortgage Lenders
01.2005 - 01.2012
Sr. Consultant – Global FP&A & Integration
McKesson / Change Healthcare
2018 - 2020
Executive Master of Business Administration - Entrepreneurship & Org. Management
Georgia State University
Bachelor of Science - Finance
Monmouth University