CRAIG J. SMITH

Led strategic technological initiatives driving substantial revenue growth and operational improvements:

• Architected and launched Same Day Delivery partnerships resulting in an $86M annual revenue stream
• Spearheaded integration of 3rd party marketplaces, generating $30M in additional revenue through new sales channels
• Designed and implemented new Omni Order Management System with executive performance dashboards
• Led POS Front End Experience redesign, introducing Mobile POS and Google Wallet integration.
• Managed enterprise-wide rollout of SharePoint and Micro-strategy Dashboards for improved data accessibility

Directed technology and operations initiatives across 590+ stores in the US and Canada:

• Implemented innovative retail technologies including Pay In Store and Google Wallet integration
• Developed comprehensive store reporting system for performance tracking and analytics
• Created and executed training programs improving operational efficiency
• Achieved 20% reduction in merchandise shrink through process optimization saving $56K annually
• Streamlined corporate communication system serving 590+ stores in the US and Canada

• Managed expense control and budget adherence across 450+ store network
• Developed and implemented loss prevention strategies and operational policies
• Led team performance improvement initiatives through targeted training programs

• Standardized corporate communication processes improving execution efficiency
• Coordinated national rollouts of fixtures, planograms,and merchandising strategies
• Collaborated with cross-functional teams to ensure consistent implementation