Craig Roeseler

• Managed and motivated employees to be productive and engaged in work.
• Accomplished multiple tasks within established timeframes.
• Maintained professional, organized, and safe environment for employees and patrons.
• Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
• Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
• Cross-trained existing employees to maximize team agility and performance.
• Developed and maintained relationships with customers and suppliers through account development.
• Improved marketing to attract new customers and promote business.
• Oversaw inventory management, optimizing stock levels, and reducing waste.
• Implemented customer feedback mechanisms to gather insights, using this information to guide strategic planning and decision-making.
• Developed and executed marketing strategies that effectively communicated brand values, increasing brand recognition.

• Organized successful promotional events within the territory that drove brand awareness and generated new leads for the company.
• Enhanced product knowledge among customers by conducting informative presentations and demonstrations.
• Optimized route planning for account visits, reducing travel time and allowing for increased face-to-face interactions with clients.
• Established trust with clients through consistent follow-ups, leading to long-term partnerships and repeat business.

Owned and operated sign company, felt with all aspects of ownership, installed state wide.