Summary
Overview
Work History
Education
Skills
Timeline
BusinessAnalyst

Craig Sweeney

Louisville,CO

Summary

A highly motivated and results-driven professional with a proven track record of excellence across diverse industries. Almost 20 years of experience in consumer products and services, consistently contributing to organizational successes. Adept at a variety of skillsets, with a passion for product and brand creation. Works best in a collaborative team setting. Confident manager with expert team leadership, planning and organizational skills built during successful career.

Overview

30
30
years of professional experience

Work History

Operations Director

PrimeEx CBD
07.2021 - 11.2023
  • Managed production of CBD distillate and isolate.
  • Managed production staff, consisting of eight individuals working across a variety of production processes, on two daily shifts.
  • Inventory management of production materials.

Co-Founder, President

iKOR Labs Inc
10.2016 - Current
  • Built iKOR with a mission of bringing recovery-enhancing benefits of hemp extract-based products to endurance athlete and active lifestyle communities.
  • General management
  • Financial analysis
  • Materials planning & sourcing
  • Packaging design
  • Advertising management & execution
  • Product development
  • Production management
  • Customer service
  • Investor relations

Business Director

Transitheory
09.2013 - 11.2016
  • Transitheory was a boutique branding and strategy firm in Boulder, Colorado.
  • The primary objective was to aid early growth phase start-ups and entrepreneurial ventures through an array of services ranging from brand identity design, brand development, web design, product design.

Marketing Director

Retül
07.2012 - 09.2013
  • Managed marketing operations focused on sales of bike fitting equipment, education, consumer bike fitting services.
  • Managed international cycling trade show exhibits, including Interbike (Las Vegas), Taipei Cycle, and China Cycle (Shanghai).
  • Managed content creation for Retul-certified bicycle dealers to develop mutually beneficial marketing content.
  • Managed brand-athlete relationships.

Senior Product Line Manager

American Recreation Products Inc
07.2010 - 03.2012
  • Managed accessories and sleep system lines across nine brands owned by American Recreation Products.
  • Communicated effectively with team members to deliver updates on project milestones and deadlines.
  • Documented user stories, specifications, and product features into detailed work order to communicate across teams and build mandatory requirements.
  • Developed product documentation to communicate upcoming features and products to internal teams.
  • Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.

Product Line Manager

Crocs
07.2007 - 07.2010
  • Assistant Manager of the Crocs apparel and accessories lines.
  • Product Manager of Ocean Minded, a Crocs subsidiary focused on eco-friendly, surf-inspired footwear and apparel.
  • Product Manager of the Crocs Work division, focusing largely on service industry footwear.
  • Collaborated with sales, marketing, and support teams to launch products on time and within budget.
  • Reviewed sales, customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
  • Managed product/line planning and execution to achieve sales goals.
  • Analyzed metrics to measure product performance and reported directly to Crocs senior leadership.

Product Developer

Pearl Izumi
02.2004 - 07.2007
  • Managed development processes of Pearl Izumi's accessories line and women's cycling apparel line.
  • Collaborated with in-house and outsourced design assets to create/revise designs for viability prior to prototyping.
  • Managed iterative development process with in-house and outsourced development assets to take 2D designs to viable development prototypes, on to fitting/testing samples, and through to production-approved samples.
  • Managed development timelines and budgets.
  • Maintained materials vendors relationships and in-house materials samples library.
  • Collaborated with marketing department to build sales and marketing materials.

Sergeant

United States Marine Corps
06.1993 - 06.1998
  • Arabic language asset on Radio Reconnaissance special operations teams.
  • Deployed to the Mediterranean Sea and Persian Gulf regions with the 26th Marine Expeditionary Unit in 1996 (six month deployment) and 1997/98 (seven month deployment).
  • Led a small team of up to six Marines, to ensure they are properly trained, equipped, and motivated to effectively execute assigned tasks.
  • Held top secret security clearance, 1995-1998.

Education

Bachelor of Arts - Kinesiology & Applied Physiology

University of Colorado At Boulder
Boulder, CO
2002

Linguist Certification, Modern Standard Arabic - Linguistics

Defense Language Institute
Monterey, CA
1995

Skills

  • Product Management
  • Product Development
  • Product Marketing
  • Calendar & Budget Management
  • Materials Sourcing & Management
  • Financial Analysis
  • Merchandising
  • Apparel
  • Footwear
  • Accessories
  • Sporting Goods
  • Adobe Illustrator
  • Adobe Photoshop
  • MS Office

Timeline

Operations Director

PrimeEx CBD
07.2021 - 11.2023

Co-Founder, President

iKOR Labs Inc
10.2016 - Current

Business Director

Transitheory
09.2013 - 11.2016

Marketing Director

Retül
07.2012 - 09.2013

Senior Product Line Manager

American Recreation Products Inc
07.2010 - 03.2012

Product Line Manager

Crocs
07.2007 - 07.2010

Product Developer

Pearl Izumi
02.2004 - 07.2007

Sergeant

United States Marine Corps
06.1993 - 06.1998

Bachelor of Arts - Kinesiology & Applied Physiology

University of Colorado At Boulder

Linguist Certification, Modern Standard Arabic - Linguistics

Defense Language Institute

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