Craig White
Lenoir City,TN
Summary
Results-driven Sales Manager with expertise in business operations and sales management. Drove year-over-year growth exceeding 30% through training and developing high-performing teams. Recognized for strategic leadership and ability to thrive in fast-paced environments.
Overview
1
1
Certification
23
23
years of professional experience
Work History
Branch Manager
Lookout Pest Control, Inc
Knoxville, USA
03.2024 - Current
- Led branch operations for new startup location in Chattanooga.
- Oversaw daily operations in pest control business, ensuring service quality and customer satisfaction.
- Achieved category 7 certification to strengthen expertise in pest control industry.
Director of Operations
Crawl space ninja
Knoxville, USA
03.2019 - 02.2024
- Manage day to day operations including oversight on Production scheduling and all aspects of production.
- Trained sales manager on performance expectations.
- Train and coach sales reps.
- Drove year-over-year growth exceeding 30% by implementing effective strategies.
- Maintained profit and loss reports to track financial performance and inform strategic decisions.
- Achieved multi-million dollar sales from the onset in sales manager role.
- Advanced from general manager to director of operations, reflecting exceptional performance.
- Streamlined operations by implementing efficient workflow processes across multiple departments.
- Developed training programs to elevate staff performance and operational knowledge.
- Managed vendor relationships to ensure quality service and timely supply deliveries.
- Oversaw compliance with safety regulations and industry standards in all operations.
- Analyzed performance metrics to identify areas for process improvements and cost savings.
- Facilitated regular meetings to align team goals and address operational challenges.
- Led strategic planning initiatives to drive growth and enhance overall operational efficiency.
- Managed day-to-day operations of a large staff in multiple departments.
- Resolved customer service issues in a timely manner while maintaining high levels of customer satisfaction.
- Worked with management team to develop operational goals aligned with business strategy.
- Identified areas where process improvements could be made resulting in increased productivity.
- Conducted performance reviews for direct reports and provided feedback for improvement opportunities.
- Developed training programs for new employees as well as existing staff members.
- Negotiated contracts with suppliers ensuring best value pricing options were secured.
- Assessed and evaluated business procedures and implemented structure to improve day-to-day operations.
- Oversaw the implementation of new technology solutions designed to streamline processes.
- Directed the operations and logistics of a multi-million dollar business.
- Reviewed site and department performance to improve quality of services and comply with regulatory requirements.
- Successfully improved employment turnover through creating incentive and training programs.
- Prepared detailed reports outlining operational results on a regular basis.
- Monitored inventory levels to ensure adequate stock was available at all times.
Sales/Finance Manager
Ritchie power sports
Athens, USA
02.2019 - 05.2019
- Overseen and trained sales personnel.
- Managed and led successful f&i department, achieving operational goals.
- Processed loans through cudl and other lenders.
- Exceeded sales targets consistently, contributing to revenue growth.
- Facilitated company sale to AgPro, resulting in discontinuation of Polaris and Powers sport brands.
- Developed financial models to support sales forecasting and budget planning.
- Collaborated with sales teams to optimize revenue and margin goals.
- Analyzed market trends to inform pricing strategies for new product launches.
- Implemented cost control measures to enhance operational efficiency in finance.
- Coordinated cross-functional meetings to align financial strategies with business objectives.
- Developed and implemented accounting, financial and operational systems.
- Analyzed sales data to identify trends, develop forecasts and set performance targets.
GENERAL MANAGER
Lowery's truck sales
Lenoir City, USA
03.2011 - 02.2019
- Managed floor plan accounts and conducted audits to ensure accuracy and compliance.
- Sold and inspected inventory to maintain quality standards and optimize sales.
- Documented vehicle condition through detailed photography. and reconditioned vehicles for retail.
- Attended auctions to source and sell inventory, enhancing product offerings.
- Process and secure financing and sales documentation.
- Processed title documents to ensure accurate vehicle ownership transfer. and registration paper work.
GENERAL MANAGER
LEE HI LAWN EQUIPMENT
Lenoir City, USA
02.2009 - 02.2019
- Ensured efficient management of store and all departments to improve performance.
- Managed Wells Fargo floor plan.
- Maintained and managed finance department.
- Coordinated activities of service and parts departments to enhance customer satisfaction.
- Maintained growth up until the sale of the business.
- Sold sold two million plus in equipment each year.
- Managed Wells Fargo floor plan to optimize inventory financing and cash flow.
- Coordinated inventory management to maintain optimal stock levels.
- Established customer service standards to enhance client satisfaction.
- Implemented marketing strategies to increase brand visibility and sales.
- Fostered relationships with vendors for better product procurement.
- Analyzed market trends to adapt business strategies accordingly.
- Managed all aspects of daily business operations including budgeting, staffing, scheduling, inventory control, customer service and sales.
- Tracked monthly sales to generate reports for business development planning.
Owner/Operator
Grass medic
Knoxville, USA
11.2006 - 01.2011
- Owned and operated full-service landscape and ground maintenance company, managing commercial accounts to ensure high-quality service delivery.
- Managed daily operations of lawn care services for residential and commercial clients.
- Oversaw scheduling and dispatching of service crews to optimize efficiency.
- Developed client relationships through effective communication and customer service.
Firefighter/emt
City of Lenoir city
Lenoir, USA
06.2006 - 01.2011
- Conducted fire prevention inspections in residential and commercial buildings.
- Operated firefighting equipment and tools during emergency responses.
- Educated the community on fire safety practices and prevention measures.
- Participated in ongoing training to maintain firefighting skills and knowledge.
- Documented incident reports and maintained accurate records of responses.
- Responded to emergency calls, providing rapid assistance and support.
- Conducted fire safety inspections to ensure compliance with regulations.
- Operated firefighting equipment, including hoses and pumps, effectively.
- Responded to emergency calls for fires and medical incidents.
Sales Manager
Toyota of Knoxville
Knoxville, USA
02.2008 - 02.2009
- Oversaw sales team operations to drive performance and backed up finance department.
- Led sales team to enhance customer engagement and relationship building.
- Developed training programs for new sales associates on product knowledge.
- Analyzed market trends to adjust sales strategies effectively.
- Led sales team to achieve monthly targets and improve customer satisfaction.
- Analyzed market trends to adjust inventory and pricing strategies effectively.
- Coordinated promotional events to enhance brand visibility and customer engagement.
- Fostered relationships with clients to encourage repeat business and referrals.
- Managed daily operations of sales department, including supervision of staff members.
- Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
Materials Manager
MasterCraft Boat Company
Vonore, USA
03.2003 - 07.2006
Education
Bachelor's degree - Business
University of Tennessee
KnoxvilleHigh school or equivalent -
Lenoir City High School
High school diploma -
LENOIR CITY HIGH SCHOOL
Skills
- Sales Management
- B2B Sales
- Sales
- Sales experience
- Sales expertise
- Account Management
- Business Development
- Negotiation
- Customer Service
- Relationship Management
- Networking
- Project Management
- Organizational skills
- Leadership
- Management
- Time management
- Forecasting
- Budgeting
- Profit & loss
- Inventory Management
- CRM
- CRM software
- Salesforce
- Excel
- Quickbooks
- MS Office
- Outlook
- Powerpoint
- Communication skills
- Presentation Skills
- Recruiting
- Cold Calling
- Marketing
- Strong computer skills
- Presentation Skills
- Profit & loss
- Strong computer skills
Certification
- Dave Yoho sales training, 06/01/19, Present
- Rodney Webb sales training course, 03/01/19, Present
Personal Information
Title: Director of operations
Timeline
Branch Manager
Lookout Pest Control, Inc
03.2024 - Current
Director of Operations
Crawl space ninja
03.2019 - 02.2024
Sales/Finance Manager
Ritchie power sports
02.2019 - 05.2019
GENERAL MANAGER
Lowery's truck sales
03.2011 - 02.2019
GENERAL MANAGER
LEE HI LAWN EQUIPMENT
02.2009 - 02.2019
Sales Manager
Toyota of Knoxville
02.2008 - 02.2009
Owner/Operator
Grass medic
11.2006 - 01.2011
Firefighter/emt
City of Lenoir city
06.2006 - 01.2011
Materials Manager
MasterCraft Boat Company
03.2003 - 07.2006
Bachelor's degree - Business
University of Tennessee
High school or equivalent -
Lenoir City High School
High school diploma -
LENOIR CITY HIGH SCHOOL