Craig Calico
Martinez,CA
Summary
Friendly neighborhood Senior Copywriter with over six years of experience producing concise, compelling copy for a wide-range of accounts. Effective in leading full project lifecycles and ensuring quality completion of assignments against demanding deadlines. Equipped with a strong reputation for insightful storytelling that consistently engages diverse audiences.
Overview
3
3
years of professional experience
Work History
Senior Copywriter
The Marketing Arm
Dallas, TX
01.2024 - Current
- Develop and execute concepts for integrated campaigns (virtual reality, experiential activations, print, digital, paid/organic social media, radio, TV, and out-of-home advertising).
- Conduct research on target audiences to develop personas, identify pain points, and inform messaging strategies.
- Craft clear, concise, and user-friendly copy for digital interfaces.
- Collaborate with creative directors and art directors to develop creative strategies based on target audience research.
- Proofread content for accuracy and adherence to brand guidelines.
- Provide direction and guidance to junior copywriters throughout the creative process.
- Analyze performance data from past campaigns in order to optimize future initiatives.
- Liaise with clients to edit and modify copy to exceed KPIs.
Copywriter
The Marketing Arm
Dallas, TX
11.2021 - 01.2024
- Optimized website copy to enhance SEO, driving increased traffic and engagement.
- Flew to production locations and worked with directors, actors, and film crews over multiple days to create eye-catching content for broadcast and social.
- Utilize A and B testing techniques when creating copy for online channels, like websites or emails.
- Write compelling headlines and body copy for a variety of marketing materials, including email blasts, brochures, ads, web pages, press releases, and newsletters.
- Translated complex technical information into concise, yet compelling product descriptions.
- Managed multiple projects simultaneously under tight deadlines.
- Conducted interviews with subject matter experts to gain insight into specific products or services.
Education
Bachelor of Arts - Creative Writing
San Francisco State University
San Francisco, CA05-2015
Some College (No Degree) - Study Abroad - Rome, Italy
Loyola University of Chicago
Chicago, ILSkills
- Strategic marketing
- Storytelling
- Content strategy
- Creative team management
- Multichannel productions
- Marketing communications
Affiliations
- Jeweler
- Digital illustrator
- Dungeons & Dragons nerd
- Fashion designer
- Fiction writer
- Woodworker
References
References available upon request.
Timeline
Senior Copywriter
The Marketing Arm
01.2024 - Current
Copywriter
The Marketing Arm
11.2021 - 01.2024
Bachelor of Arts - Creative Writing
San Francisco State University
Some College (No Degree) - Study Abroad - Rome, Italy
Loyola University of Chicago
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